Thursday, June 5, 2008

Honda's advertisement aeroplane crashes

The plane used for Honda�s live television commercial, in which a team of sky divers formed each letter in the company�s name during their drop, has crashed in an unrelated incident.

The Swiss-built Pilatus PC-6 was carrying 10 sky divers and one crew member when it lost a wing and crashed near Lillo airfield in Southern Madrid, Spain. The pilot and one sky diver were killed in the crash and four other passengers were injured.

Honda has published a statement saying �No one in the plane was in any way connected with Honda or with the company�s advertising shoot. Honda extends its sincerest condolences to the families of the two people killed.�

There are no reports yet on what caused the plane�s wing to come loose.

Related link:

Difficult is worth doing TV advert

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