The 2012 Fiat 500 Press Kit

Efficient, elegant, useful, the design of the Fiat 500 can be described many ways. You would expect no less from the design of its very own press kit, which deserves special mention.



During the development of the press kit, there was a desire to provide the �Fiat Experience� and not just a traditional media kit. The resulting design cleverly incorporates the press kit booklet, espresso cup and saucer, and 4-gig jumpdrive containing images in an elegantly packaged, tiny watch-box-like size.



The press kits were presented to the media during the Fiat 500's launch and quickly became one of the most coveted items during the LA Auto Show. Here are some pictures and details of this rare item.







Presentation box measures approximately 5" x 5" x 5"

Presentation box contains:

2012 Fiat 500 press book which measures approximately 4 1/2" x 4 1/2" with 60 pages

USB with 2012 Fiat 500 press info and photographs

Fiat cup (measures approximately 2 1/4" high)

Saucer (measures approximately 4 1/2" diameter)


Special thanks to Chrysler Media

More photos of the Fiat 500 at the 2010 LA Auto Show

Once again, our anonymous reader has treated us to more Fiat images. This time, we have photos of the Fiat 500 at the LA Auto Show. The last photo has a link to a photo album with more pictures to enjoy.

Thanks again for sharing!

From Fiat 500 at the 2010 LA Auto Show

Photos: Anonymous Reader

The Fiat 500 at the 2010 LA Auto Show: A readers report

We have the good fortune of having a reader write in and report on the LA Auto Show's Fiat display. The reader with the user name of Peterjerome has written in on this blog numerous times and has contributed a lot of thoughtful, interesting comments so I want to thank him for that and also for taking the time to write up this report.


Hi Chris
My wife and I went to LA for opening day of the car show. As you can see from the photos, the FIAT display was very innovative. It was something of a large red and white tube. To enter you passed three 500s; a Pop, Sport, and Lounge. Behind them was a classic 500 that was garnering a fair bit of attention itself.


The three modern cars were the real deal. You could sit in them, open hatches and adjust seats. The new seats seem comfy on first sit. They do fill the snug cabin a bit though. The sun roof that was on the Sport and fixed glass roof on the Lounge went a ways to open up the interior space.


The locals that were at the show were smitten by the 500. They were impressed with the comfort and safety equipment, and the warranty went a long way to calm their concerns with reliability. Like me, they kept stepping back and looking at the shape of the car.


Most of the interest seemed to come from the 40 to 50 something crowd. Every conversation I struck up got around to the subject of what value these cars represent compared to the MINI. In Canada, the starting prices differ by seven thousand dollars. Most observers preferred the interior of the 500 to that of the MINI as well.


The Sport model on show was red. The wheel /tire combination adds to a very attractive package. Supposedly the Sport has a modified suspension. I think the other models are softened a bit for North America and the Sport sports the European stock settings. It would be the one for me if the Abarth wasn't coming. The body colours and interior materials display that will be in the dealers is awesome.


If there were any disappointments it was that the display was somewhat hidden in the large hall. Also, the woman giving the monologue was really having a hard time with it. This was annoying considering the amount of information that people need to learn about this car. My wife said that I could have done a better job. I reminded her that FIAT is from Italy where sex still sells. She agreed that the white dress was getting more attention than the flaws in her speech.

In a nutshell, the 500 is worth the wait. When you see it live you will know what I mean.
=====================================================

Thanks again Peterjerome for sending us that!
Chris

2012 Fiat 500 Launch at the 2010 LA Auto Show

If you missed the launch of the 2012 Fiat 500 at the LA Auto Show last Wednesday, November 17, here's the video to enjoy.


Part 1


Part 2

Courtesy of Chrysler Media

Fiat 500 Launch Video

The North American Fiat 500 launch is about to happen today (2:55pm EST/11:55am PST), so hurry over and register EARLY to watch the 500 launch live! Go here and sit back....

Fiat 500 Designer, Roberto Giolito, at the LA Auto Show

Roberto Giolito, designer of the FIAT 500, will be able to answer questions Wednesday morning, November 17, from the LA Auto Show. Check it out on Fiat USA's official Twitter page here.

Source: Fiat USA, Fiat Group Press

Confirmed: North American Fiat 500 to be unveiled at LA Auto Show

Gualberto Ranieri, Chrysler Group LLC Senior Vice President Communications, has announced the North American version of the Fiat 500 will be unveiled at the 2010 LA Auto Show, held November 19-28th.



Ranieri made the announcement Friday, August 13th, at the Concorso Italiano auto show held at the Laguna Seca Golf Ranch near Monterey, California.


That's it, in three months we'll know everything. Stick around!

And don't forget to sign up at the official Fiat 500 site: ciaofiat.com



With thanks to Chrysler Media