Fiat 500 Press Kit sells for unprecedented price

The Fiat 500 is poised to take America by storm. When was there a $15,000 car that had a press kit so sought after enough to command $275? That is what a recently auctioned off Fiat 500 press kit sold for on Ebay.

Folks, this is no Versa, Yaris or Fiesta. The Ebay auction is the latest indication of this fact. Normally press kits sell for $10 or less... compare that with Fiat 500 press kit's going rate of $275.


Values like these are usually reserved for exotic and premium models and not $15,000 - $20,000 automobiles. Simply put, we are witnessing the start of something big and not seen here in this country for a long time, if ever. A car that spans all economic and social status. Young, old, rich or just starting out, the Fiat 500 is the car for anyone who enjoys and wants the best out of life.

If you have followed this blog over the past 2 years, you know.... If you are new, come along with us and explore the Fiat 500....


Read more about the Fiat 500 Press Kit here.

The 2012 Fiat 500 Press Kit

Efficient, elegant, useful, the design of the Fiat 500 can be described many ways. You would expect no less from the design of its very own press kit, which deserves special mention.



During the development of the press kit, there was a desire to provide the �Fiat Experience� and not just a traditional media kit. The resulting design cleverly incorporates the press kit booklet, espresso cup and saucer, and 4-gig jumpdrive containing images in an elegantly packaged, tiny watch-box-like size.



The press kits were presented to the media during the Fiat 500's launch and quickly became one of the most coveted items during the LA Auto Show. Here are some pictures and details of this rare item.







Presentation box measures approximately 5" x 5" x 5"

Presentation box contains:

2012 Fiat 500 press book which measures approximately 4 1/2" x 4 1/2" with 60 pages

USB with 2012 Fiat 500 press info and photographs

Fiat cup (measures approximately 2 1/4" high)

Saucer (measures approximately 4 1/2" diameter)


Special thanks to Chrysler Media