Press Release
Veloster
Styled at Hyundai�s Design and Technical Centre at Namyang, the Veloster coupe is the third in a series of daring concept cars to be developed by the company�s central styling studio in Korea. The Veloster name, a combination of velocity and roadster, evokes the sporty characteristics of a sporty two-plus-two. A panoramic glass roof and other futuristic styling cues help project a high-tech image.
Designed to cater to the tastes of the so-called Y-generation, Veloster combines simple, iconic design with good value and robust construction.
�With Veloster, we wanted to try something really different. We�re keenly aware that we need radically new products for the Y-generation, the first-time buyer in their twenties,� said Oh Suk-Geun, Hyundai�s vice president of design. �This is really a bold new direction.�
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