Saab�s entry into the growing crossover segment is a vital next step in an accelerating new-product offensive that will see the Swedish premium brand represented in all major segments of the market, said Jan �ke Jonsson, Saab Automobile�s Managing Director.
Speaking at the launch of the innovative Saab 9-4X BioPower Concept at the North American International Auto Show, Jonsson said: �This concept is more than a statement of our intent to enter the crossover segment. It also represents our commitment to take the Saab brand to new customer groups, offering a premium alternative choice they have never had before.
�These are exciting times at Saab. We are a brand on the move, with a clear product growth strategy that will take global sales volumes to a new level.�
Jonsson said that during the past five years alone, Saab has launched four new models and shown four concept cars, including the award-winning Aero X as a signpost for future Saab design. It has also introduced industry-leading BioPower flex-fuel engines with E85 and advanced all-wheel-drive technology (Saab XWD).
�While we have come a long way in five years, I can say that the next five years will see the rate of new-product development accelerate,� he added. �Our target is to have the Saab brand represented in all major segments of the market.
�For example, the global crossover segment has trebled in size in the past seven years, but we have not been able to offer customers a Saab alternative. That will now change, and the same will apply to other growing segments where we see potential for our brand.�
Jonsson said that each new Saab product, such as its upcoming crossover vehicle, will draw inspiration from the brand�s strong Scandinavian roots in the areas of progressive design, driver focus and responsible performance with concern for the environment.
�Our brand values have never been more relevant than they are today,� he said. �Customers increasingly want premium vehicles that meet their particular lifestyle needs, and that are sporty and environmentally responsible. It is our intention to offer them Saab products as a fresh and distinctive alternative choice.�
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