No, it�s not that kind of �Pride�.
James May is a man acutely aware of what �good beer� tastes like. He has, you may remember, spent a considerable amount of time with a chap named Oz travelling the breadth of Britain searching for, and quaffing, good booze.
So in their wisdom, Fullers Brewery (based round the corner from James� London abode), have made our man the face of their flagship brew: London Pride. It�s a fit of snug proportions; London Pride is a good ol� fashioned pint, and James likes nothing more than old fashion which maintains its relevance in this confusing world.
Enjoy�
http://transmission.blogs.topgear.com/2010/10/11/james-may-pride/
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