OFFICIAL PRESS RELEASE
Stuttgart, Germany, Jun 10, 2009
Daimler management comments on the ESF 2009: "Safety is one of our core brand values"
"Safety is a central element of the Mercedes-Benz brand. In this respect we have been setting the pace in the market for almost 70 years. For the benefit of our customers and for road users in general. The ESF 2009 shows that we still have plenty of ideas and the absolute will, to lead the automobile industry in this field even in future."
Dr. Dieter Zetsche, Chairman of Daimler AG and CEO of Mercedes-Benz Cars.
"Even in economically difficult times, we refuse to make any cuts where innovation is concerned, as shown by the highly complex ESF2009 project, where we have chosen this particular time to clearly demonstrate the innovative strength of Daimler and Mercedes-Benz. Anybody examining the ESF2009 in detail will recognise that more safety and less fuel consumption are not necessarily a contradiction in terms. We want to make progress in both fields with new, trailblazing ideas."
Dr. Thomas Weber, the member of the Daimler Executive Board responsible for corporate research and development at Mercedes-Benz Cars
"Real Life Safety is about more than scoring points in standardised crash tests, or the number of onboard airbags. The ESF 2009 clearly illustrates the comprehensive approach of Mercedes-Benz with its numerous innovations for more passive and active safety. In line with our claim: One star is sufficient."
Ulrich Mellinghoff, Head of Mercedes Safety Development
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