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Friday, July 11, 2008
Chevrolet UK produces an Aveo made of pennies (UK)
Chevrolet UK created chaos with its 20ft billboard ad made entirely from one-pence coins in London�s Oxford Street. The unique billboard that consisted of 20,000 pennies or �2,000 was created to advertise the 769,500-pence (�7,695) starting price of the new Aveo supermini.
Understandably, it didn�t take long for hundreds of passers-by to strip it clean. To be exact, the penny-billboard only lasted for a mere 30 minutes.
Chevrolet's Les Turton commented: �There have been some great car adverts before, but none that has stopped traffic and actually put money back into the motorist�s pocket so this is certainly a first. We�re glad we�ve topped up lots of people�s wallets, purses and, in some cases, rucksacks, but it would have been nice for the billboard to last a little longer than 30 minutes.�
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