Art Car Book by Harrod Blank - A must have for your coffee table

What got me started in the journey with my own art car the Mercedes Pens and now with Art Car Central was a book called "Art Cars: the cars, the artists, the obsession, the craft" by Harrod Blank.I walked into the library one day and was browsing the car section when I came upon the most amazing book I had seen in a long time. In it was filled with images of people who had decorated their cars with paint, glued objects, car modifications and everything in between. Many of those cars have since been featured on Art Car Central like the Fruit Mobile, Hoop Car, Camera Van, The Phone Car, The Button King, Glass Quilt, and many more from Harrods Blanks Art Car Agency.

If you have ever seen an art car around town and wondered why would someone do that to their car. Or where curious about the type of person who would drive an art car, then this book is definitely for you. I now have my own copy and it never gets old. You never now, you might end up making your own art car and one day it could end featured here on Art Car Central, I look forward to your art car submission.

Hoop the King of Art - And All His Other Art Cars

I have wanted to write about this amazing character named Steven Hooper, or Hoop (the self proclaimed King of Art) for a while now so here he is. He started doing art cars in the East Village about 20 years ago when he was doing performances and parties at clubs all around the area. His motivation for doing all this is to bring art to the average person on the street. His work has been shown at over 40 museums and gallery shows (Chelsea Art Museum, MOMA, Fusion Arts etc.) television and the news media. He currently lives in Clifton, New Jersey where he takes care of his mother, but still takes the time to go back to SOHO to let people ogle at his street art. Below are a list of most of his art cars and a video. Nice work HOOP!!!!!!!!!

Royal Hoopmobile Art Car


Hi-Tek Hoop Van


Hoop's Hearse Art Car


Hoopomobiles Misc. Art Car

Car Photos above By Harrod Blank, Art Car Agency

Hoop's Head Car


Hoop Time Machine Art Car


Hoop Match Box Art Car


Hi-Teck Hoop Art Car



Hoop's Good Luck Truck


Hoop Convertible Art Car

Fiat 850, the Italian Isetta, covered in cans
Photos above via HOOP

Hoop Communication Art Car


Hoop Art Car Video

MFP Mad Max Lemon Art Car In Hot Pursuit

Today's StreetSafari car was prepared for our US event, BABE Rally (Big Apple 2 Big Easy).

Instead of the European limit of �150-�250, the US event has a limit of $500. In 2009 when these pictures were taken the price had been increased from $250 to $500 in fact. Apparently $250 were getting hard to come by what with scrap prices getting higher.

With a doubling of the allowable car price, something quite impressive happened - the car actually got worse. You see, people were now unleashed and could buy whatever car they had dreamed of. And yes, people do dream of buying some of the mankiest car's imaginable.

For whatever reason, this team bought this wreck, and then had the bright idea to give a Mad Max theme to the car. From a distance this car looks brilliant, from close up, not quite so brilliant. The team were even busted by the neighborhood agency for spraying this car in their front yard.

After driving the car across the 1,500 of some great US roads the event ended in a Louisiana drag strip. Here, deep in the south where the mosquitos are big enough to drag you away, we set about "racing" the $500 against each other.

You've heard of the story about the hare and the tortoise? This was more like two tortoises. So imagine the commentator with a deep southern drawl explaining to the crowds why on earth these crap heaps were on his track, and you will have captured a very special moment.

By Justin Clements Street Safari

Break Time

Drag Race Time

More Break Time

Hot Pursuit Time

Glass Quilt Mosaic VW Art Car

The Glass Quilt a 1969 Volkswagen Beetle was created By Oakland artist Ron Dolce. He spent 18 years adhering the glass mosaic to the body of his Volkswagen, and each colored piece of glass is carefully hand cut and glued onto the VW body using 100% silicone adhesive. When he got a dent in the front of the car, Ron simply re-applied the mosaic over the impression. The detail of the glass does an excellent job of disguising the dent. When I met Ron at Art Car Fest 05 in Berkeley, he said that to truly experience this car you have to put your hands on it, otherwise you cant connect with it on a deaper level. Ron thank you for your dedication and commitment to your art, a true classic VW. To book this car for your next event go to Art Car Agency.

Camera Van By Harrod Blank

Photo courtesy by Harrod Blank

Harrod Blank created the world famous Camera Van, a 1972 Dodge van that is fitted with 2,500 cameras. The project begun in the fall of 1993 and was finished in 1995 after much trial and error designing and perfecting this creation. Most of the cameras don't work but some do and actually take pictures of people as the Harrod drives. He created the car to be able to record peoples candid reactions to his Art Car. He has taken more than 5000 photos of people around the world. The word smile on the roof is created by in Kodak Instamatic Cameras. The Camera Van is currently at Art Car World Museum - Douglas, Arizona. For bookings, exhibitions, and licensing go to Art Car Agency. Harrod also published the book Art Cars and created two other art cars called Oh My God! a 1965 Volkswagen Beetle and Pico De Gallo 1963 Volkswagen Beetle. Thank you Harrod for your passion and dedication to this art form, you have inspired many of us to follow our dreams.

The Phone Car

Photo By Harrod Blank
The Phone Car is also represented by the Art Car Agency

Howard Davis is the creator of the Phone Car a modified a 1975 Volkswagen Beetle. Originally, the car was built to promote his telephone business called Datel Communications. He was featured in Harrod Blank's book Art Cars and recently decided to take time off his job to take phone car on tour to different cities to �put a smile on people�s faces�. Davis car was also recently featured on CBS news, great job and see you at Art Car fest this year.

Mirror Image Art Car

Mirror Image art car was created by Dennis Clay when he attached two VW beatles together. This car is represented by the Art Car Agency

Love 23 Art Car

This car is represented by the Art Car Agency

The Love 23 Art Car was created Kathleen Pearson, a station wagon covered in a lot of toys and pez candy dispensers on the roof. Nice outfit as well.

Mirrormobile Art Car

Mirrormobile was created by Bob Corbet by attaching sheets of mirror to the outside of his Osmobile.
This car is represented by the Art Car Agency

Aluminum Truck Art Car

This car is represented by the Art Car Agency
By Slim Sirnes

Mirabilis Statuarius Vehiculum Art Car

This car is represented by the Art Car Agency
Scot "Extremo the Clown" Campbell

Buick of Unconditional Love Art Car

This car is represented by the Art Car Agency
Buick of Unconditional Love was created by Philo Northrup

The Button King - Art Car Covered in Buttons

Photo By Harrod Blank
Button Hearse is also represented by the Art Car Agency

Dalton Stevens also known as The Button King, got his start as a result of suffering from insomnia. It got really bad in 1983 and he stayed up all night sewing buttons to his denim suit. He finished nearly three years later with 16,333 buttons that weighted 16 pounds. He then went on to glue 3,005 buttons to his guitar, 517 buttons to his shoes. He also covered a Hearse, a Chevrolet Chevette, a casket and a toilet as seen in the picture. He also wrote Insomniac Shuffle and Poppin' Buttons and recently opened The Button King museum for anyone interested in seeing his complete button covered works.
For more detailed bio and photos see link

The Fruit Mobile by Jackie Harris

The Fruit Mobile, originally uploaded by Boptimist.

The Fruit Mobile a 1967 Ford station wagon has been around for many years and was created by artist Jackie Harris. The Fruit Mobile is also available for gigs through the Art Car Agency. Full Story

New Mercedes-Benz Actros in the Guinness Book of Records: the world's most economical series-production truck

OFFICIAL PRESS RELEASE

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Actros' record-breaking drive over 12,728 km: 19,44 l /100 km
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Savings champion also with CO2: minimal emissions of 20,5 g/tkm
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State-of-the-art Mercedes-Benz truck now outperforms the "one-litre car"

Stuttgart/Nardo, May 30, 2008 � The 40-tonne Mercedes-Benz Actros trailer/tractor combination consumes exactly 19,44 litres of diesel per 100 km or the equivalent less than 0,8 litres per hundred tonne-kilometres (tkm) � that is the outcome of a test drive 12 728,94 kilometres. A record-breaking feat that the Guinness World Records observers recognised with a world record entry in "The most fuel-efficient 40 ton truck" category. The seven-day round-the-clock test drive helped the new standard-specification Actros, hauling over 25 tonnes of payload at an average speed of 80 km/h around the test course in Nardo, prove one thing: the auto�motive vision of the "one-litre car" (fuel consumption of approx. 0,8 l per 100 km) is already a reality in the commercial vehicle sector thanks to fuel consumption figures of 20,5 litres per 100 tkm. All of which makes sound economic sense for fleet operators in light of spiralling fuel prices, but is equally impressive from an environmental perspective: the new Mercedes-Benz Actros also reduces CO2 emissions to 20,5 grams per tonne of payload and kilometre (g/tkm). By com�parison, the theoretical "one-litre car" would produce 53 g/tkm and today's hybrid passenger cars 297 g/tkm of CO2. Even in normal traffic, the 40-tonne trailer/tractor combination performs significantly better, boasting fuel con�sumption figures between 30 and 35 litres, and 30 to 37 g/tkm of CO2. In the transport sector, fuel consumption is calculated by multiplying the number of kilo�metres covered per tonne transported.

The fuel consumption test for the new Mercedes-Benz Actros, monitored by DEKRA (the German automotive inspection agency) under the ideal conditions at the test site in Nardo, southern Italy, was meant to show what state-of-the-art vehicle technology can achieve. Meanwhile, measurements using a comparable truck aimed to highlight the factors responsible for the difference in fuel consumption in everyday traffic on Europe's roads.

Efficient drive technology

Highly efficient state-of-the-art Mercedes-Benz technology underpins the record-breaking results. The conventional commercial vehicle diesel engine has long since developed into a high-tech powerplant with sophisticated powertrain manage�ment. As a result, diesel consumption has fallen by more than a third over the decades while transport capacity has increased to the same degree. Most recently, the new BlueTec diesel technology has brought further substantial improvements: two to five percent lower fuel consumption, or, depending on the application, annual savings of 1500 litres to 2000 litres of diesel per truck. And every litre of diesel fuel saved translates into 2640 g less CO2 pumped into the environment. There are already 150,000 Mercedes-Benz BlueTec trucks on the road at present. An enhanced drive system in the new Actros promises additional potential savings for vehicle fleets � thanks in no small part to the standard-fit Mercedes PowerShift automated transmission, computer-controlled compressed air system and a governed water pump.

Factors affecting real-life traffic

The fuel consumption test in Nardo also illustrates what factors increase fuel consumption on the road: inadequate traffic infrastructure and a lack of traffic management, incorrect vehicle configuration, inadequate vehicle maintenance and actual driving style. The measurements in Nardo confirmed the figures from the German Association of the Automotive Industry (VDA), according to which the instantaneous fuel consumption of a 40-tonne trailer/tractor combination can triple if the vehicle is forced to stop twice every kilometre, instead of travelling unimpeded at 50 km/h. Truck drivers are, however, faced with these kinds of traffic jams on a daily basis, whether as a result of road capacity bottlenecks or due to accidents. Accident prevention based on sophisticated assistance systems through to Mercedes-Benz "Active Brake Assist" consequently also helps limit unnecessary fuel consumption and, in turn, emissions. The development of state-of-the-art traffic management systems could also make a significant contribution in this respect.

Correct vehicle configuration is equally important

Correct vehicle configuration can influence fuel consumption right from day one. Failure to order additional aerodynamic equipment when purchasing the vehicle can see fuel consumption increase by ten percent. Correctly adjusting the wind deflectors on the cab can on its own improve fuel consumption by up to four per�cent. Meanwhile, the extra cost of wind deflectors can be recouped within a few months, depending on the mileage. Even apparently minor details such as in�correctly tightened or even flapping tarpaulins will inexorably push up diesel consumption. By contrast, the aerodynamic A-pillar panelling available ex factory for the new Mercedes-Benz Actros at no extra cost can reduce fuel consumption by one percent.

The same applies to tyres. Mercedes-Benz offers Super-wide tyres for its trucks instead of the twin tyres on the rear axle. Potential fuel savings of up to two per�cent have been measured in tests. Insufficient tyre pressure can, however, in�crease fuel consumption by up to eight percent. Bearing in mind that around 30% of all trucks on the road have insufficient tyre pressure, the potential savings are clear. And in addition, inadequate air pressure is also the key factor in 95% of all tyre blowouts.

Anticipatory driving

Anticipatory driving offers potential savings between ten to twelve percent or, de�pending on the application, a reduction of five to six thousand euros a year for every truck. The Economy programmes at Mercedes-Benz Professional Training focus specifically on these kinds of savings. The courses on offer have long since been part of the world's largest training facility for truck drivers, which boasts some 65,000 participants a year. The "Operations analysis" module from Daimler sub�sidiary FleetBoard GmbH clearly demonstrates to fleet managers how this know��ledge can be sustainably put into practice by means of a driving style assessment.

Maximising potential

The test drives with the Mercedes-Benz Actros have shown that under optimum conditions the vehicle technology accounts for just about 60 percent of the fuel consumed by a 40-tonne trailer/trailer combination. Traffic conditions, topo�graphy, vehicle configuration and maintenance make up the various factors in the remaining 40 percent or so, i.e. between ten and fifteen litres per 100 kilometres. Traffic planners, dispatchers, fleet decision-makers and drivers can influence many of these parameters.

Drivers are key players in this respect � responsibility for their own driving style and the vehicle's maintenance condition means they can actively influence over a quarter of fuel consumption. Considering that fuel accounts for around 30% of a fleet's total costs, it is clear that every measure designed to reduce fuel con�sumption needs to be fully exploited. And these efforts will also benefit the envi�ron�ment � not least because CO2 emissions � a much debated issue at present � are linked directly to fuel consumption.
Further development of "Fuel Efficiency" drive systems forms part of Daimler AG's Shaping Future Transportation initiative. Within this context, the world's biggest commercial-vehicle manufacturer already presented its work in the field of environmentally compatible and future-oriented drive systems in the autumn of last year.


Copyright � 2008, car-evolutioncars. All rights reserved.

Jaguar observes 75-year anniversary by celebrating past, looking to the future

This year marks the 75th anniversary of the Jaguar name, and 75 years of looking forward, designing and building cars that represent the very best of technical innovation, design leadership and sporting success.

Mike O'Driscoll, Managing Director of Jaguar Cars, said: "In 2010 we celebrate our past, and 75 years of designing and building cars that celebrate the art of automobile making. We're also celebrating the promise of the future, and the introduction of the all-new XJ. In just three years we've completely revitalized the Jaguar line-up with the launch of three beautiful fast cars".


Just a few years ago Jaguar set out to re-make the brand and to revitalize the model range. It started in 2008 with the introduction of the all-new award-winning XF. This four door, five seat car has the looks of a coupe and the heart of a sports car. In 2009 Jaguar re-engineered the XK coupe and convertible, and in the process created one of the world's great grand tourers. And, 2010 sees the beginning of sales of the ground-breaking XJ, which incorporates all of the virtues that make a Jaguar.

Mike O'Driscoll added: "The development of our new range of cars is all part of making Jaguar the modern, sporting company that it was under our founder Sir Williams Lyons � a company that made its name creating cars that were innovative, exciting and always original."


Ian Callum, Jaguar Design Director, said: "Jaguar design over the next 75 years must respect and reflect on the past 75 while continuing to push boundaries of technology, luxury and sporting style. Designing cars with a presence that demands a turn of the head and an allure that pulls at the heart has been central to the Jaguar brand throughout the years.

"A successful piece of design should stand the test of time, holding it's own through passing fashions. Jaguar has a range of cars that are as iconic today as they were when launched � testament to Jaguar's legacy in creating beautiful fast cars.

"Looking at the present with the XK, XF and all-new XJ and with an eye on the future, we will continue to innovate and set the benchmark, not only in automotive design, but in luxury premium design as a whole."


Sir William Lyons founded Swallow Sidecars in 1922, and went on to create a range of 'SS' branded motorcycle sidecars and automobiles in the 1920s and early 1930s. When it came to the launch of the all-new SS 100 in 1935, Sir William wanted a new and evocative name for his company. After asking his advertising agency for suggestions, Sir William chose 'Jaguar', and the SS 100 model became the world's first Jaguar.

The 'Jaguar' name was an ideal choice - it represented the feline grace and elegance, power and agility that set his cars apart. Sir William once said that a car "was the closest thing we can create to something that is alive", a sentiment that has stood the test of time. The new brand name captured the essence of all of the cars created from that point forward.


Over the years Jaguar has built some of the world's most iconic cars; the XK120, introduced in the late 1940s, was an instant sensation and the most glamorous sports car of the period; the C Type and D Type race cars that followed, dominated motor racing in the 1950s; the E-Type, launched in the heady 1960s, has been called the most beautiful car ever built and it defined a whole generation. Sports cars have always defined Jaguar, but the Company has also built some of the Industry's most memorable sedans, such as the Mark II in the early 1960's and the renowned XJ range.


During the year Jaguar will celebrate our 75th anniversary at some of the world's most glamorous automotive settings, including the Goodwood Festival of Speed and Revival in the UK; the Concours D'Elegance at Pebble Beach in the US and at the Mille Miglia classic in Italy. Jaguar is also returning to the racetrack with its new JaguarRSR XKR GT2 and will compete in the American Le Mans Series (ALMS).
More Photos

Lancia Ypsilon Sport MomoDesign

1: In brief

In brief

The Lancia Ypsilon Sport MomoDesign makes its entrance, with the most powerful diesel engine in its class, a new version with a split personality (a dynamic look and innate elegance), which opens a new chapter in the collaboration between two brands that are famous throughout the world for their contribution to Italian industrial design.

Lancia and MomoDesign have created a very personal stylistic language which makes their creations stand out among so many mass-produced products. This is borne out, for example, by the exclusive items of clothing and accessories designed and developed by the MomoDesign Styling Centre: helmets, watches, sunglasses, shoes and leather goods. They are unique products in the fashion world, just as Lancia creations are unique in theirs. In this sense, the new Ypsilon Sport MomoDesign is an example of how an �automotive object� can be reinterpreted from a stylistic viewpoint with another brand, highlighting the expressive features that have always distinguished Lancia: elegance and attitude.

With the new Sport MomoDesign version, the new Ypsilon extends its range to appeal to young drivers who are looking for a sporty car at an accessible price, that provides emotion at the wheel but still maintains all the elegance and distinction that are the reason for the success of Lancia�s compact.

On the outside, the car sports the new Lancia logo and a number of stylistic and chromatic features typical of products from MomoDesign, for example the four bodywork colours (Masaccio Black, Borromini Grey, Casorati Yellow and Raphael White), combined with the exclusive opaque Titanium Grey of the tailgate, the roof and the wing mirrors. The �outfit� of the Ypsilon Sport MomoDesign is completed by burnished metalluro finishing details on certain elements, fog lights with colour-coded frames, black tone-on-tone �MomoDesign� graphics on the central pillar and original 16� diamond effect burnished alloy wheels. The same sporty styling is evident inside, where the dark paneling of the passenger compartment sets off the black of the technological Airtex fabric on the seats and the leather of the steering wheel and gear lever knob, and the Ypsilon logo on the head-restraints adds an elegant touch. And for extra sportiness the seats can be upholstered with Leather and Alcantara� Starlite, with perforations through which a silver �MomoDesign� is visible.

Whoever loves driving will find that the compact new Ypsilon Sport MomoDesign guarantees sparkling performance on every road, providing great sensations for the driver and passengers, thanks to the low suspension and disc brakes front and rear.

Where the engines are concerned, the most assertive is the sparkling 1.3 Multijet 16V which delivers 105 bhp at 4000 rpm and 200 Nm (20.4 kgm) of torque at 1750 rpm. With this engine and a 5-speed gearbox, the car has a top speed of 177 km/h and accelerates from 0 to 100 km/h in 10.5 seconds. Excellent performance that makes this car the most powerful compact in its class. In spite of which consumption and CO2 emissions are low, as they are on the entire Multijet range: 4.7 l/100 km in the combined cycle and 123 g/km.

The Sport MomoDesign range will include a petrol version with a 1.4 16v engine that delivers 95 bhp, which is more entertaining to drive, thanks to a 6-speed manual gearbox (the sequential, robotised DFN gearbox is also available). And finally, motorists who wish to combine the handling of a sports car with respect for the environment in a compact, are offered the 90 bhp 1.3 Multijet 16v, which fits the DPF particulate filter as standard equipment.

The most striking characteristics of the Lancia Ypsilon Sport MomoDesign are its original styling and excellent performance. But it is also lavishly equipped: climate control, �Dual Drive� electric power steering, Hi-Fi radio-CD player, remote control door opening and closing, Follow me home device, dark rear windows, perforated leather upholstery on the steering wheel and gear lever knob with silver overstitching. On the outside, the car has diamond-effect burnished 16� alloys and colour-coded twin electric wing mirrors. In the safety field, the new Ypsilon Sport MomoDesign is equipped with ABS complete with EBD, front airbags and curtain-bags (sidebags are available as an option) and the sophisticated ESP system with ASR and a Hill Holder. The lavish array of equipment also features electric front windows, a split, folding, tilting rear seat and a steering wheel that adjusts for height and reach. And finally, there is a long list of optional equipment that includes the GranLuce sunroof, dual zone automatic climate control, a Bose� sound system, a satellite navigator and the Blue&Me� system.

At a later date, a rear spoiler will also be available, the ideal solution to make this sporty compact look even more aggressive.

The Ypsilon Sport MomoDesign will go on the market in Italy in mid June, and will gradually strengthen the new Ypsilon range on all the other markets.

The new Sport MomoDesign version obviously inherits all the distinction and prestige inherent in the new Ypsilon, a car that combines the excellence of the styling with cutting-edge technology. Just like all the best Italian luxury products, names that are famous throughout the world. The new Ypsilon was designed and developed for a clientele that likes to stand out with exclusive products, and for whom a car must be first and foremost a pleasure to use. And like all the best Italian luxury products, the new Ypsilon exudes stylistic refinement, perfect colour combinations and endless possibilities to customise this �pocket flagship�, over 700 in fact, by combining 12 bodywork colours, 4 specifications (Argento, Oro Bianco, Oro Giallo and Platino), 9 new �bicolore� liveries, 9 different interior outfits and 7 types of alloy (including those from Linea Accessori). Whatever the level of customisation, the new Ypsilon is always appealing and original, typical of the Italian good taste that is famous around the world.

So the new Ypsilon demonstrates, yet again, the great versatility of this �pocket flagship�, a successful model with which Lancia enters a future in which the product will not be the only �premium� topic that sets it aside from the competition, nor will it be the only motivating factor that stimulates a potential buyer. Which is why the brand has looked at important novelties in terms of sales and after-sales, to meet the desires, needs, tastes and aspirations of so many different customers. For example, in Italy customers are offered the �Lancia VYP Service� which includes roadside assistance and a courtesy service that collects and redelivers the car for periodical maintenance checks. This means that, for two years, in other words for the entire warranty period, the customer does not have to worry about taking the car to the workshop for periodical maintenance because Lancia will deal with it, guaranteeing the customer�s mobility in the meantime. In the event of a breakdown, a puncture, an empty fuel tank, etc, the mobile workshop will intervene to solve the problem rapidly. It is a revolutionary service designed specifically for a �premium� customer.

2: Features

Personality

To transform an industrial product into a unique object. This was the challenge facing Lancia and MomoDesign when they decided to develop the Ypsilon Sport MomoDesign, an expression of the best from Italy, which exploits colour contrasts to highlight the importance of detail and craftsmanship, offers elegant interiors and expresses a gutsy, dynamic personality.

The Ypsilon Sport MomoDesign is a very appealing car, which reflects the latest strong, winning market trends, while embodying the characteristic innovation and sportiness that are historical hallmarks of Lancia. The result is a unique car that has no equals in the exclusive compact segment. To start with, the measurements and architecture of the Lancia Ypsilon Sport MomoDesign include a few small but important details that can transform a classy model into a sports car proper: it is 381 centimetres long, 170 cm wide, 151 cm high and has a wheelbase of 239 cm. Small measurements on paper that do not detract from the roominess or the comfort; in fact the car can seat four or five adults, has a larger-than-average luggage compartment for its class (from 215 to 290 dm3, with the sliding seats fully forward) and leads its class for interior roominess.

On the outside, the new Sport MomoDesign version underlines the Ypsilon�s strong personality, proposing a number of stylistic and chromatic changes that reflect the styling of products from the MomoDesign Styling Centre. For example, in addition to the sporting Masaccio Black paintwork, the new Ypsilon can be �dressed� in three other colours: elegant Borromini Grey, and new Casorati Yellow and Raphael White. The car is also offered with exclusive opaque metallic Titanium Grey paint on the tailgate, roof and wing mirrors.

Lancia was the first carmaker to offer two-tone paintwork (on the Lancia Flaminia in the 1960s), but also the first to propose matt paintwork (the Lancia Ypsilon MomoDesign of 2005). An additional touch of assertiveness is given by the burnished metalluro finish on a number of elements: grille, tailgate handle, side and front trims and the �Multijet� logo on the tailgate of diesel versions.

The darkened rear windows and colour-coded frames of the foglights add an extra touch of elegance, while the black tone-on-tone �MomoDesign� graphic on the central pillar is the signature of the well-known Italian design firm. On the exterior, exclusive 16� alloys with a burnished diamond effect, and the ultra-sporty red �Y� of the �Ypsilon� for the top-of-the-range version.

The essential uncluttered styling and dark upholstery of the passenger compartment is elegant and refined, but adds that touch of assertiveness that you expect from a Lancia of this calibre, for example a black leather steering wheel and gear lever knob. The seats on the new Ypsilon Sport by MomoDesign are upholstered with Airtex technological fabric in a new shade of black, that matches the paintwork perfectly. This innovative fabric combines traditional Lancia classicism and elegance with a new technological approach, underlined by the �spaced tubular� effect that was the result of research into technical clothing fabrics.

For extra sportiness, the range includes seats in leather and Alcantara� Starlite, revealing the words �MomoDesign� in silver in the perforations, a modern, sporty approach to Alcantara�, which Lancia was the first to use on a car.

And finally, the Ypsilon Sport MomoDesign is the first car in the range to sport the new Lancia logo, which is a symbol of �change in continuity�, a sign of the past reinterpreted in a modern key to convey the idea of a brand projected towards the challenges of the future but also proud of its historical identity.

The new logo was created by RobilantAssociati, an advertising agency that specialises in brand advisory and strategic design, and by the Lancia Styling Centre, and two elements confirm the strong links with Lancia tradition: the colour blue, which has been present since 1911, and the shield, which was added in 1929, but has deliberately been brought up to date by the volumetric use of 3D. The most important innovation regards the steering wheel, which has become a graphic sign, and the four spokes, which have become two points that play a functional role, focusing the eye on the Lancia logo, which has been slightly modified to make it more legible, but still maintains its graphic links with the 1911 logo.

The Lancia Ypsilon Sport MomoDesign will appeal to people who appreciate cars with great personality and appeal. Today �lancisti� stand out for the extraordinary passion and enthusiasm they share with the people who design, test and manufacture Lancia cars. Lancia is one of a small number of carmakers that can boast demanding, passionate fans, who love beauty but also keep right up to date with all the latest technologies. And there is a thread that links all Lancia cars: constant striving for innovation combined with exclusive Italian craftsmanship. A striving that is essential not only for the spirit of the brand but also for the very development of the car. Hundreds of patents filed, brilliant inventions, and practical improvements achieved by Lancia in a century of life bear witness to this.

3: Engines & Trans

Engines & Transmission

Behind its strong personality and elegance, the new Ypsilon Sport MomoDesign offers a comprehensive range of excellent cutting-edge engines with generous performance: the sparkling 1.4 16v petrol engine (95 bhp) and the two Multijet 1.3 16v turbodiesels (90 and 105 bhp). Each offers different features, all of which are exploited fully by combining them with mechanical 5 or 6 speed gearboxes (the 1.4 can also be equipped with a 5-speed sequential robotised DFN gearbox), which stand out for their generosity, brilliant temperament or top performance and advanced technology. However they all share superb reliability and respect for the environment.

The 105 bhp and 90 bhp 1.3 Multijet 16v engine

The Ypsilon Sport MomoDesign range would not be complete without the 1.3 16v Multijet engine, the smallest and most advanced second generation direct injection Common rail diesel unit, equipped with a variable geometry turbo. It is available in two different versions, 90 bhp and 105 bhp, which share the same architecture: 4 cylinders in line with a capacity of 1248 cc, a bore of 69.6 mm and a �long� stroke of 82 mm. There are four valves per cylinder, governed directly by twin overhead camshafts. That is not all. The 1.3 Multijet 16v is a miniature masterpiece: �dressed� with all its accessories, it weighs just 130 kg, it is small, just 50 cm long and 65 cm tall, and the components are arranged to take up as little space as possible.

The 1.3 16v Multijet delivers 105 bhp (77 kW) at 4000 rpm and torque of 200 Nm (20.4 kgm) at 1750 rpm. And it doesn�t end there. With the 105 bhp 1.3 Multijet and the 5-speed manual gearbox, the new Ypsilon delivers excellent performance that makes it the most powerful compact in its category: it has a top speed of 177 km/h and accelerates from 0 to 100 km/h in 10.3 seconds. Fuel consumption is also among the best for this segment: 5.7 l/100 km in the urban cycle, 4.1 l/100 km out of town and 4.7 l/100 km in the combined cycle. And finally, CO2 emissions are also very low, just 123 g/km.

The performance of the second 1.3 Multijet is excellent too: a power delivery of 90 bhp (55 kW) at 4000 rpm and torque of 190 Nm (19.4 kgm) at 1750 rpm. With this engine, the new Ypsilon has a top speed of 175 km/h, and accelerates from 0 to 100 km/h in 10.5 seconds, with class-topping consumption: 5.4 l/100 km in the urban cycle, 3.9 l/100 km out of town and 4.5 l/100 km in the combined cycle.

The combustion system of the 1.3 Multijet has been modified, increasing the permeability of the inlet and exhaust manifolds, reducing the turbulence in the combustion chamber and consequently modifying the geometry and the compression ratio. The emissions control system incorporates an EGR valve with electrical activation, managed directly by the engine control system, a heat exchanger to cool the recirculating exhaust gases (EGR) and a close-coupled catalytic converter. This guarantees that the car meets Euro 4 emissions targets.

Designed by criteria of maximum rationality, efficiency and reliability, the engine guarantees excellent efficiency and is practically �for life�: it was designed to travel 250,000 km without needing any maintenance to the mechanical components. Oil change intervals have been extended from 20,000 to 30,000 km, and the 1.3 Multijet 16v uses a low viscosity oil, which means fuel economy and more respect for the environment. The compact, sophisticated engine is also environment-friendly, and it meets the Euro 4 emissions limits even without a particulate trap (which is optional on certain markets).

The 1.3 Multijet 16v therefore represents a technological leap forward which, for the customer, translates into lower consumption and emissions, without even taking into consideration the reduction in noise (due to the multiple injections), the increase in comfort (fewer alternating masses means less vibration), the smooth, responsive steering (due to the extremely smooth torque delivery, which is guaranteed by the improved combustion control), the elasticity and prompt response of a diesel that resembles a petrol engine for the vast excursion in rpm (for example, you are no longer aware of the fuel �cut-out� just above 4000 rpm), or the ecological elements that enhance the diesel�s main environmental credentials (consumption) while minimising its main defect (particulate emissions), particularly on the 90 bhp version, on which the DPF filter is standard equipment.

The 95 bhp 1.4 16v Fire engine

This engine has a capacity of 1368 cc, and 4 cylinders in line, with a bore of 72 mm and stroke of 84 mm. There are four valves per cylinder, activated directly by 2 overhead camshafts.

The engine was developed paying particular attention to performance and to fuel economy, two areas in which the Ypsilon Sport MomoDesign leads its class. The merit goes to the volumetric efficiency which has been optimised all through the operating range, thanks to a precise fluid-dynamic calibration of the entire intake system and the timing. The 1.4 engine delivers 70 kW (95 bhp) at 5800 rpm, and peak torque of 128 Nm (13 kgm) at 4500 rpm. Performance is excellent: the engine has a top speed of 175 km/h, and accelerates from 0 to 100 km/h in 10.9 seconds.

It is a sparkling engine that delivers excellent performance, achieved by the adoption of an electronic throttle valve control system known as �drive by wire�, and of a new high turbulence combustion chamber, combined with continuously variable valve timing governed by the control unit. This innovative system allows a large part of the exhaust gases (about 25%) to be �recirculated� in the combustion chamber, significantly reducing fuel consumption and exhaust emissions when driving with a partial load. And last but not least, the engine incorporates a number of fuel-saving steps. For example, the timing components have been made lighter and the valve springs are of the low load type, to reduce friction.

Other features peculiar to the new 1.4 Fire engine are the increased compression ratio (11:1) and the high torque values at low speeds, characteristics that make it possible to limit fuel consumption. This was also achieved by the calibration of the latest generation engine control unit, which keeps fuel consumption very low, compatible with the demand for drivability, performance and low emissions. We should underline that the 1.4 Fire engine is in line with Euro 4 legislation, thanks to the catalytic converter in the engine bay (welded to the exhaust manifold flange using a new technology), which reaches very high temperatures faster, thus reducing emissions even while the engine is warming up. To minimise the environmental impact, the engine also incorporates a returnless fuel supply system, which eliminates fuel recirculation within the tank, and reduces vapour formation.

The �DFN� gearbox

The 95 bhp 1.4 16v Fire engine can be combined with a robotised manual 5-speed gearbox with automatic control. This automatic control makes the device extremely convenient to use, particularly after you have enjoyed the excitement of a sporty dynamic drive with the manual transmission, which is why it has been nicknamed �Dolce Far Niente�. The DFN gearbox has an innovative transmission system with an electrohydraulic servo device that automates the clutch controls and gear lever but retains all the advantages of a dry clutch and mechanical gearbox (weight, strength and reliability, low energy consumption). It is a balanced system, which improves the performance of the manual transmission components while increasing driving safety because it avoids errors by the driver and prevents incorrect manoeuvres of the transmission system.

There are two operating modes: semiautomatic and automatic

The first adopts the most advanced control strategies to guarantee best performance. Gears are engaged using the lever on the tunnel. Because there is no clutch pedal, the device is controlled simply by moving the lever: forward to change up (towards the �+� symbol), back to change down (towards the �-� symbol). A simple push is sufficient to ensure the transmission makes a fast, accurate gear change.

This is how the DFN transmission functions in semiautomatic mode. The electric signals reach the control unit by CAN (Controller Area Network) and can be grouped in two large subgroups. In one, the data from the gearbox area, which make it possible to identify the engagement position, the selection, the clutch, and the operating pressure of the hydraulic kit, as well as the rotating speed of the clutch. In the other, all the signals coming in from the other systems on the Lancia Ypsilon (for example, the engine and braking system), which help to define the gear change precisely and repeatably.

Using these two groups of signals, the DFN gearbox can manage gear changes in a comfortable or sporty way, in manual or automatic mode, with the different operating logic, interpreting the driver�s needs by analysing pedal position (interpreted as a request for power as the values increase) and engine speed.

Once the engine on the Ypsilon Sport MomoDesign is started, any pressure on the brake pedal confirms that the driver is at the wheel, and enables first or reverse to be engaged (on a slippery surface it is also possible to set off in second). And to guarantee safety and prevent incorrect gear engagement, the system engages neutral automatically when a door is open with the engine running. The device also prevents errors that might damage the engine or gearbox, by notifying the driver of emergency situations or incorrect manoeuvres with warning lights and beeps.

The automatic mode of the DFN gearbox offers two settings: Normal and Economy. The Normal setting offers outstanding driving comfort, with brilliant acceleration and gear changes in all conditions. The Economy setting is used to reduce fuel consumption, while still maintaining top level handling and comfort.

With both options, the system stretches to a higher ratio once the rpm level has been reached, when the engine delivers maximum torque or power. In automatic mode, the system recognises the road gradient (by means of a software algorithm) and modifies the gear shift point to ensure the best possible compromise between the driver�s needs, ground conditions and vehicle situation (speed and engine rpm). Another feature peculiar to the DFN gearbox is its ability to measure vehicle deceleration and adapt gear changes accordingly. For example, in semiautomatic mode, and particularly with a sporty driving style, the system changes down when the driver asks for a lower gear to take a corner at a faster speed. In automatic mode, the system anticipates the change down so that the driver has the best speed to maintain the level of comfort or fuel economy.

The DFN gearbox is the best compromise for drivers who prefer the enjoyment and entertainment of a manual shift, but like to know they can count on the convenience of an automatic.

4: Equipment

Equipment and safety worthy of a �pocket flagship�

In line with the philosophy that considers the Ypsilon a real �miniature flagship�, the new Sport MomoDesign version is packed full of exclusive equipment that makes it a unique car in the compact segment. Travelling in the Ypsilon Sport MomoDesign means a passenger compartment that can be enjoyed in every situation and climate condition. This is due in part to the innovative, large opening sunroof, an advanced dual-zone automatic climate control and excellent Hi-Fi sound system.

The state-of-the-art technological systems on offer on the Ypsilon Sport MomoDesign include the Blue&Me� system based on Windows Mobile technology, which was developed jointly by Fiat Group Automobiles and Microsoft.

And finally, Lancia�s �pocket flagship� is equipped with the best active and passive safety features on the market.

Blue&Me� and the world�s first �Community Car�

The Lancia Ypsilon Sport MomoDesign offers the innovative Blue&Me� system, which changes the communications, information and entertainment paradigms in the car, improving the comfort and quality of time spent on board. And the range will soon be equipped with even more advanced devices that will give access to the many novelties that technological progress brings in the future: from a complete multimedia system to satellite navigation and a whole series of services that will make every journey even more comfortable, safer and easier.

Lancia now takes a first step in this direction with the world�s first �Community Car�, an extraordinary novelty in the field of marketing and services that caters for �Very Ypsilon People�. After the success of the New Ypsilon Blue&Me� special series on the Italian market, the new Sport MomoDesign version will also be available with the Blue&Me� system.
The Blue&Me� is extremely simple to use, thanks to Bluetooth� technology, and features a hands-free system with voice recognition that allows you to make and receive calls and to listen to music while you drive, simply and safely. It also lets you communicate with the outside world from the car using your own personal devices such as a cell phone or PDA.

With the Blue&Me� system, you can listen to your favourite music recorded on a cell phone, on a new smart phone, on an MP3 player or on a USB pen drive. All thanks to a USB port on the tunnel, which will take any digital device that has a similar connection. This makes it possible to reproduce musical audio files directly (MP3, WMA and WAV), through the stereo system.

Advanced technology at the service of safety

The new Ypsilon Sport MomoDesign does not only offer styling with plenty of personality, modern, reliable engineering, lavish equipment and outstanding comfort. It is also an extremely safe car. More than the individual devices it is the combination of the various systems that make this �pocket flagship� one of the safest cars in its segment.

Stable, effective braking, good acceleration guaranteed by the engines and predictable handling, get the new Ypsilon out of any difficult situations with flying colours. To attenuate the consequences of an accident, great care went into the passive safety features. Airbags for the driver and passenger and curtain-bags are standard throughout the range (sidebags are offered as an option). Sidebags designed to protect the pelvis and chest of front passengers in a side-on impact are also available.

Three-point seat belts are standard on the front seats and the outside rear seats. The front seats also incorporate pretensioners and height adjustment. And the head-restraints are designed to guarantee maximum safety as well as excellent comfort. They adjust for height and can be locked in every position for maximum practicality.

The new Sport MomoDesign version also adopts a number of sophisticated technical solutions that ensure that the driver is always in perfect control of the car (active safety). They include a latest generation ABS, complete with EBD (Electronic Brake Distribution) and the sophisticated ESP (Electronic Stability Program) on request. The latter system cuts in when conditions are close to the limit, if the stability of the car is at risk, to help the driver to control the car. The ESP is combined with a Hill Holder, which helps the driver on hill starts, and ASR (Anti Slip Regulation), which maintains maximum grip, even in difficult road conditions, by adjusting drive wheel slip when accelerating.

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