Audi Super Bowl Ad: Kenny G, Riot Suppressor?Video?

Audi today announced that Grammy-winning saxophonist Kenny G will make an appearance in the company's 60-second spot during Super Bowl XLV.

The ad shows an adventurous prison riot scene that culminates with a comical appearance by Kenny G as the luxury prison Riot Suppressor.

The german automaker launched a couple of online long-form teaser videos � neither of which actually features an automobile � for the commercial that you can find after the break, along with details on how you could win prizes from Audi, including the chance to drive an R8 at a racetrack.




Press Release

Audi Taps Musician Kenny G for Super Bowl Spot

• Multiplatinum selling saxophonist Kenny G to make satirical appearance in Audi's 60-second spot during Super Bowl XLV

• Comical online teaser video featuring Kenny G launches today at YouTube.com/AudiofAmerica

Audi today announced that Grammy-winning saxophonist Kenny G will make a humorous appearance in the brand's 60-second spot during Super Bowl XLV. The ad, set to air in the first break after kick-off on February 6, 2011, will feature an adventurous prison escape scene that culminates with a comical cameo by Kenny G as the luxury prison Riot Suppressor.

Launching today, an online teaser video featuring Kenny G as the Riot Suppressor can be viewed at YouTube.com/AudiofAmerica.

Audi's upcoming Super Bowl spot called "Release the Hounds" follows two pretentious inmates as they attempt to break out of a luxury prison. Challenging viewers to re-think luxury, the ad will feature a number of elements that recall the heyday of old lux. The multiplatinum sax man Kenny G was chosen for his unmistakable music, whose songs and stylings brings the audience back to a certain era.

Audi's 2011 Super Bowl spot also will feature the award-winning 2011 A8 sedan, Audi's most technologically-advanced vehicle and the apex of Audi's new luxury lineup.

The past three years Audi has delivered highly-rated spots, including last year's "Green Car" ad featuring the Audi A3 TDI, Green Car Journal's 2010 "Green Car of the Year," and a soundtrack created by rock legends Cheap Trick. The 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving luxury competitors, sending the dual message that luxury is evolving. The 2008 Audi spot delivered a parody of the movie "The Godfather" and signaled that the brand was ready to challenge the perceived luxury leaders by "putting luxury on notice."

Aston Martin Rapide film?Video?

Aston Martin has just launched a new marketing stunt for its four door Rapide. the new four-door Rapide is not likely to get a decent role in an upcoming Bond film. So Aston rolled up sleeves and got busy making their own film!

Shot in Lisbon, Portugal, the films follow a group of agents as they attempt to deliver a precious object, time, to a mystery figure. The ethos of the film is said to be based on one of life�s quandaries: the more success you had, the less time you had to share it with the people who mattered.

The film � Aston Martin�s attempt to bring the Rapide into the modern world of social media � aims to highlight one of life�s conundrums: the more success you have, the less time you have to share it with the people who matter.

The film series is still an advertisement for the 2011 Rapide, doing its best to show off the model's unique �swan wing' doors. The Rapide comes with a 6.0-liter V12 engine producing 470 bhp (477 PS / 350 kW) and 600 Nm (443 lb-ft) of torque coupled to a six-speed Touchtronic 2 gearbox. It does the 0-60 mph sprint in 5.1 seconds (0-100 km/h in 5.3 seconds) and top speed is 188 mph (303 km/h).





Press Release

True Power Should be Shared: Aston Martin Rapide

• Series of innovative films to showcase the marque's elegant four door sports car; Rapide into 2011

• Positions Aston Martin on a global level with first digitally-focused campaign

• Film to be launched at www.astonmartin.com/rapide in January, 2011

Gaydon, 12 January, 2011 - Aston Martin is to launch of a series of innovative new films designed to showcase the marque's four-door Rapide. The newly released films see the Warwickshire-based sports car manufacturer take a bold step into a digitally advanced platform for Rapide in 2011.

Aston Martin's first foray into the digital campaign medium, extends from utilising an all ready established social media presence on Facebook, Twitter and YouTube, to reach the company's fan and customer base which now spans some 39 countries.

Shot in Lisbon, Portugal, the films follow a group of agents as they attempt to deliver a precious object, time, to a mystery figure. The ethos of the film is said to be based on one of life's quandaries: the more success you had, the less time you had to share it with the people who mattered.

Film Director, Donnie Masters from Serious Pictures said; "We wanted to deliver a subtle but clever piece of branded entertainment. Something that mirrors the thrill of the drive. Intelligent, dramatic yet very exciting. It's an action-packed Aston Martin story in three parts, designed to entertain our audience. We're not hard selling, we're showcasing. After all it is the thinking man's (and woman's) performance car."

This exciting online campaign features a number of Aston Martin's carefully chosen preferred partners, who all share the marque's dedication to luxury, quality and exclusivity.

As the marque's first production four-door sports car, Rapide encapsulates core values of Power, Beauty and Soul; four �swan wing' doors provide access to cosseting sports seats both front and rear bestowing occupants with ample accommodation. A 317 litre luggage compartment affords generous space for belongings for all four passengers, creating an Aston Martin which can be enjoyed on any occasion, anytime, anywhere.

The first instalment of �True Power' officially launches on the 12th January, at www.astonmartin.com/rapide

TRON: Legacy

I've been waiting to watch this movie since July of 2009, when I first put up a post on it. (Tron Legacy)...

That day has come! Tuesday night, almost a year and a half later, I went to catch a preview of the highly anticipated sequel to Tron, TRON : Legacy, in 3D! Jason Chan (WaLauWei) and I made our way to Berjaya Times Square, GSC Maxx, had some food and refreshments as we anxiously waited to get into the 400 seater theater.



Razer also displayed their TRON� Gaming Peripherals. A Keyboard, Mouse and Mousepad in the TRON theme. Cool stuff! More info here.

All lights up too...

After a while, some quizzes and prizes were given away and a pair dressed as the famous french electronic music duo Daft Punk appeared!


Jason Chan was itching to get his hands on the soundtrack by Daft Punk they were giving away as he wasn't able to purchase it in stores yet. Guess what, he got his hands on one! Congrats!

We made our way in at 8.30pm and the theater was huge! Checked in out electronic devices and collected our 3D glasses. These were different. Not the usual ones we get at the other places. These ones were like the glasses you get with the 3D TV's which required to be charged and powered up. Anyway, we realized there were no refreshments so I scurried out to grab some before the movie started.

The movie was awesome! Now, although I thought the story was a bit dry, and it felt a little too rushed (I guess 2 hours and 7 minutes wasn't enough for me!), everything else was just spectacular. You have to watch this in 3D to get the full experience! I'm gonna have to catch this movie again soon!

Fast Five

Looks like they're all back...


Dwayne Johnson, Vin Diesel, Paul Walker, Jordana Brewster, Tyrese Gibson, Ludacris and Sung Kang from Tokyo Drift...

Check out the trailer below...

Disney-Pixar's Cars 2 teaser is out!

Set to be released on July 24, 2011! I can't wait! (^_^)


Check out the teaser below!

Senna

There's a Japanese trailer out of a documentary of the late racing legend, Ayrton Senna.

"Senna" is the first officially sanctioned feature-length film covering the exploits of one of the world's all-time greatest drivers. It has backing from the FIA, the Senna family and the Ayrton Senna Foundation. The film chronicles his career in F1, his dramatic rise to international fame and his untimely death in 1994 at the age of 34. Early viewings have placed it on a must-watch list for any fan of racing.

Check out the clip below...

The Green Hornet

Seth Rogen the comedian is playing the Green Hornet! Guess who's playing the legendary role Bruce Lee played, Kato... Jay Chou man. *laughs* Looks like Cameron Diaz is in it too.




This looks to be a promising movie and nothing too serious. Should be fun! Can't wait till it's out in January 2011.

Check out the trailer below.

Video: Lexus CT 200h Dark Ride interactive promo

Lexus debuts "Dark Ride," a high-definition interactive film that promotes its new luxury compact hybrid, the CT 200h.



Got wheels. Lexus has released a high-def interactive film, Dark Ride, to promo its new CT 200h model. Visitors to the LexusDarkRide website can slot themselves � well, a likeness � into the movie, and into the CT 200h seat right next to actor Norman Reedus, of the Boondock Saints film franchise.� From there they can record their own dialogue, control the camera movement and POV, and make decisions that alter the path of the movie narrative.









Press Release



Lexus Invites Consumers to Co-star in New 'Dark Ride' Interactive Film to Launch New CT 200h Hybrid



Torrance, Calif., May 14, 2010 -- "Get in, buckle up and start talking." Lexus customers will be calling the shots in a high-definition interactive film entitled "Dark Ride." The film features Lexus' newest hybrid, the CT 200h premium compact car, piloted by actor Norman Reedus (Boondock Saints franchise). Reedus is behind the wheel in this 12:30 action film, but he is following the directions of the person riding shotgun...the consumer.



"With �Dark Ride' we are creating a unique virtual test drive opportunity so consumers can experience this hybrid, that is like no other, months before it is available at dealerships in early 2011," said Dave Nordstrom, Lexus vice president of marketing. "In it, consumers play a co-starring role as the fun-to-drive Lexus CT 200h is put through its paces. By guiding the driver and the CT through a series of adventures, customers will be exposed to �The Darker Side of Green,' which is completely different than the way hybrids are usually portrayed."



The film releases online at www.lexusdarkride.com today along with the trailer for the film, which will appear in select movie theaters across the country. Visitors to the www.lexusdarkride.com site will get to insert themselves into the film, sitting beside "Tony" (Reedus), and navigating while he drives the CT 200h from the Nevada desert to a Los Angeles safehouse and protects it from a variety of enemies who wish to get their hands on the new prototype.



Consumers will use an array of interactive features in the film-allowing them to insert their own likeness (via a Webcam or profile pic), record their own dialogue lines, control the camera movement and POV, and make decisions that alter the path of the film so new situations arise each time.



The "Dark Ride" film is the next step in the launch of the Lexus CT 200h and demonstrates Lexus' marketing theme, "The Darker Side of Green." This theme, which shines a different light on this new breed of a fun-to-drive hybrid, debuted at a star-studded event prior to the CT 200h's North American debut at the New York International Auto Show in April. This initiative will continue through the launch period with in-market custom events and a VIP marketing program that will give tech-savvy influencers access to an edited "Dark Ride" list of restaurants, clubs, bars and lifestyle brands. Brand partners include Duncan Quinn bespoke suits, VeeV A�a� Spirit, The James Hotel and Grand Hospitality for The Soho and Tribeca Grand Hotels.



DIRECT FILM VIEWING LINK: www.lexusdarkride.com

CAMPAIGN LINK: www.darkersideofgreen.com



The all-new CT 200h premium compact hybrid will go on sale in the U.S. in early 2011 as the first dedicated hybrid vehicle in the premium compact segment. Expected to lead its class in fuel economy, the stylish, sporty five-door also delivers a dynamic, fun-to-drive experience. The CT is powered by a 1.8L Atkinson cycle four-cylinder gas engine with Variable Valve Timing with intelligence (VVT-i) and Lexus Hybrid Drive technology. The CT will be equipped with four drive-modes: Normal, Eco, Sport and EV.



With its reputation for high-quality products and exemplary customer service from its 228 dealers, Lexus has been the top-selling luxury automaker in the U.S. for ten years in a row. In addition, Lexus is the luxury hybrid leader, now offering four hybrids, with a fifth on the way, that provide the best in innovative technology and first-class luxury. When Lexus was established in 1989, it offered two models of vehicles. Now, more than 20 years later, Lexus offers variations of 11 vehicles, from the entry-level IS 250 to its first V10 supercar, the LFA.



Note: Lexus Dark Ride is viewable with Internet Explorer (Versions 6 and most optimally, 7), Google Chrome, Safari and Mozilla Firefox. Your computer must be equipped with Adobe Flash Player Version 10, found here: http://get.adobe.com/flashplayer/

Another Predators Movie coming?

This franchise never seems to die.


This time, it's directed by Robert Rodriguez.

"A tribe of predators has kidnapped a group of humans, the most deadly killers to be found on planet Earth, and dropped them on an alien planet which serves as a predator game preserve (note: It is not the predator home world). Think of it like a fisherman stocking his pond with trout. The primary trout here are played by Adrien Brody (who has seriously bulked up and against all odds is utterly convincing as a total [bad guy]), Topher Grace (who still looks like Topher Grace), Danny Trejo, and Alice Braga. They�ve been dropped in with no idea how they got there or who brought them, and they don�t really get along.�

Another Tron Legacy Trailer

Fuck, that looks so good!


We saw the light runner, even pictures of one in the flesh. (Tron Legacy bike in the flesh!)

Check out the light runner!

Ip Man 2: Legend of the Grandmaster teaser

So, so excited!!!



Had such an awesome time watching Ip Man! A friend of mine, Azrul, watched it like 5 times and took up Wing Chun after that. He now plays an active role in the Wing Chun association of Malaysia. Can't wait to see the movie.



Perhaps Zinc Art Space will plan something to support Wing Chun... (^_^)

Prince of Persia: The Sands of Time Super Bowl 2010 Spot Trailer

The latest Prince of Persia: The Sands of Time ad. So many movies to look out for...





Somebody give him the bloody dagger already!

The Last Airbender Super Bowl 2010 Spot Trailer

Super Bowl Spot Trailer for the upcoming movie, The Last Airbender.

FAST & FURIOUS 5, officially titled FAST 5

Errr, righttt... Looks like they are still interested in milking the franchise.

Universal Pictures is hitting the accelerator on a fifth installment of "Fast and Furious," currently being referred to as "Fast Five."
Studio has closed deals with Vin Diesel, Paul Walker, director Justin Lin and producer Neal Moritz to return to the franchise, which has become one of the studio's most lucrative.

Diesel and Walker sat out the third chapter in the series but returned for last year's fourth installment, which was the highest-grossing "Fast and Furious" film and Universal's top grosser of 2009. Its box office haul was more than $350 million worldwide.

Chris Morgan is writing "Fast Five," marking the third time he and Lin have teamed for a "Fast and Furious" film. The story finds protags Dom (Diesel) and Brian (Walker) as fugitives being pursued by relentless lawmen.

Lensing will begin later this year for a 2011 release.

Original Films' Moritz has produced every film in the series, beginning in 2001 with the "The Fast and the Furious." Diesel is also producing.

Universal's Jeff Kirschenbaum and Franklin Leonard will oversee the project for the studio

Source : Variety

The Last Airbender

Was watching the cartoon series last year. I think they showed it on Nickelodeon and I got hooked onto it.

Avatar : The Last Airbender


This year, a movie will be released based on the cartoon by M. Night Shyamalan called The Last Airbender formerly known as Avatar: The Last Airbender but James Cameron decided he owned that word James Cameron's Avatar was released first and they didn't want the titles to clash.





Here's the trailer.


Looks pretty good. Another movie to look forward too for the summer. I highly recommend you pick up a copy of the cartoon series. It's proven to be quite entertaining. (^_^)

China renames mountain to 'Avatar Hallelujah Mountain'

Apparently, China has now renamed its Southern Sky Column in Zhangjiajie, Hunan province to the 'Avatar Hallelujah Mountain' to honor James Cameron's successful blockbuster Avatar.

Avatar has become the most popular film ever in China, making $80m (�50m) at the box office so far.

"Many pictures he took then become prototypes for various elements in the Avatar movie, including the 'Hallelujah Mountains'," Reuters quoted the website as saying.

The renaming of the mountain is one of the several attempts by Zhangjiajie to capitalise on the success of Avatar.

The municipal government website has also adopted the slogan "Pandora is far but Zhangjiajie is near", while tourists are being offered tours of the locations which allegedly inspired the film, Reuters reports.

Fan-fucking-tastic, now we've actually got a mountain actually named 'Hallelujah'. Woo hoo! (-_-)'

Source : BBC

Tron Legacy bike in the flesh!

Oh wow... Can't wait for this to be out on the big screen.
























Previous post, 'Tron Legacy' and 'Tron Legacy, poster'.

Source : Pocket-lint

Hot Tub Time Machine

If you guys enjoyed The Hangover, this might be something you'd want to catch. Have a chips, dips, beer... Invite the boys over and hopefully laugh yourselves silly.

Here's the [NSFW] version.

Creating Avatar

Check out this 22-minute behind-the-scenes look at James Cameron's Avatar from Yahoo! Movies. So many ground breaking stuff was done and created for this film. It has really pushed the envelope and set the benchmark for digital filming. Awesome stuff!



"Creating the World of Pandora" (22:55)

The Sorcerer's Apprentice

Ooh... curious.



Nicholas Cage... Hmm...