Fiat 500 Prima Edizione: Questions and Answers

ATTENTION: This Just In!!


Prima Edizione � Questions & Answers*

1. When will the Prima Edizione vehicles arrive? The vehicle in-transit time from the production facility is typically 17 � 21 days barring any unforeseen weather conditions. Therefore the vehicles should arrive and be delivered by mid-March.

2. Where will the Prima Edizione vehicles be delivered? At approved locations geographically distributed throughout the United States. Each Prima purchaser will have their choice of the approved locations for purchase and delivery.

3. What is the price of the Prima Edizione model? The suggested price for each vehicle is MSRP. However, the final transaction price will be determined between the dealer and the Prima purchaser.

4. How will I contact the Studio to schedule my Prima delivery? The dealer whom is selected for purchase and deliver of your Prima will contact you to set up a convenient appointment. Expect a call by the last week in February and delivery by mid-March.

5. Will the Studio owners receive notice as Prima purchasers select their Studio or all at once? The Studios will be provided a complete list all at once of those Prima purchasers that selected their Studio by February 25, 2011.

6. Is Home delivery an option? Yes, our FIAT Studio owners are excited not only about the launch of the FIAT brand but also the start of the Prima deliveries. In states where home delivery is legally available it will be accommodated.

7.The Home Delivery Process: Once the financial transaction is completed A flatbed truck will deliver the vehicle to the address provided by the purchaser.

• A FIAT Specialist from the Studio will accompany the delivery driver.
  
• They will be dressed in approved FIAT attire and make a proper introduction.
  
• The vehicle will be presented wrapped in a vintage FIAT car cover
  
• The FIAT Specialist will demonstrate key vehicle features and address any questions.
  
• The FIAT Specialist will invite the Prima purchaser back to your FIAT Studio to engage with the team and experience the features of the Studio.
  
• The FIAT Specialist will provide their contact information to the customer.
  
• Please attempt to capture a Prima Edizione customer photo �if the customer agrees� (We will supply a waiver form to gain their permission to post on our Facebook page, Fiatusa.com, etc.).
  
• One week after the delivery a follow-up contact should be made.

8.Where will my delivery take place if my selected FIAT Studio is under construction? In this scenario, the Prima purchaser will take delivery in the delivery area of the future FIAT Studio�s current Chrysler Group store.

9. What are the unique features of the Prima model and why is it so special? To create buzz, excitement, and anticipation around the return of the FIAT Brand to the United States, we produced a limited edition FIAT 500 model called the �Prima Edizione�.
This model was offered to FIAT enthusiasts in the U.S to allow these individuals to express their deep connection to and affinity for the brand. This limited edition of only 500 vehicles was available in only three exterior colors: Bianco (White), Rosso (Red) or Grigio (Gray).

• Standard features included: Available Options:
  
• Unique 16� Aluminum Wheels with black pockets. Power Sunroof(optional)
  
• Gloss Black painted roof and side mirrors. Engine Block Heater
  
• Unique Prima Edizione badge
  
• Black Body Stripe
  
• Graphite Instrument Panel Bezel
  
• Individually Badged I/P
  
• Red Accent stitching
  
• Logo�d Floor Mats
  

10. Why a special model for the FIAT enthusiasts? These Prima customers live and breathe the FIAT brand and have long awaited its return. Their anticipation has reached an all-time high, because the FIAT Cinquecento (500) has earned iconic status worldwide and the FIAT brand is now returning to North America. These individuals have kept this brand alive in the States during our formal absence. It is rare to have such a loyal and passionate group. We felt that it was only right to show them a little love upon our return to the U.S. market.

11. Can I make changes to my Prima Edizione order? The vehicles are already built therefore changes cannot be made. If you would like to change the color or options you will have to purchase another FIAT 500 model, not a Prima Edizione. We ask that you advise us as soon as possible if you are willing to give up your Prima reservation. We have a number of customers on our Prima Edizione waiting list for these situations.

12. What happens to my deposit if I change my mind on my reservation? The deposit will be refunded in full.

13. How will my $500 deposit be reflected in my final purchase price? The Security deposit amount will be applied to the final transaction as a credit.

14. What payment options are available? Consult your selected FIAT studio or financial institution for more information.

15. Can I test drive a FIAT 500 prior to taking delivery of my Prima Edizione? Yes, in many locations throughout the U.S. the future FIAT Studio locations have a FIAT 500 marketing vehicle that is available for test drives. Please contact your local FIAT Studio to see if their marketing unit has been delivered.

16. Does my Prima Edizione come with a warranty? Who will service my FIAT 500? Yes, every FIAT 500 comes with four-year/50,000-mile basic and powertrain warranties with Car rental allowance. The Studio that delivers your Prima Edizione will have a specially trained FIAT technician who will manage your vehicle�s service needs.

17. What is FIAT Forward Care? Free 3 Year / 36,000 Mile Maintenance with Wear-and-Tear also 4 Year / Unlimited Mile Roadside Assistance with Trip-interruption Reimbursement.

18. The vintage car covers that my vehicle will be delivered in� can I keep it or is it available for purchase? Unfortunately, due to the limited quantities and cost it is not available for sale. The vintage car covers are provided by us (The Brand) to our Studio owners.

19. What happens to a Prima Edizione vehicle that is not purchased by the original person on the reservation list once it arrives at the Studio? The vehicle will first be offered to those on our waiting list. If the vehicle is not spoken for after offering it to the waiting list, the dealer may elect to keep it as a sellable unit.

20. Can additional accessories be ordered from the Studio after delivery? Yes, please see your Studio for ordering details and availability of various accessories.

21. How does a customer reach out to the FIAT Call Center? 1-888-CIAO-FIAT

*Update at 4:43PM: This is the latest information I've seen and is posted in the interest of keeping this readership informed. To be safe, I would consider this preliminary, and changes could be made, so wait for the official call from Fiat, which should be coming soon.

Fiat 500 Prima Edizione UPDATE: Shipping

Fiat 500 Prima Edizione reservation holders received another email from the Head of Fiat North America, Laura Soave. This time, she shared photos of the Prima Ediziones being loaded onto rail cars in preparation for shipment to awaiting dealers. Folks that reserved a 500 Prima Edizione will be contacted starting this week to finalize the delivery of their car.

Hi Christian.

The time has finally come! We are preparing for your Prima Edizione FIAT 500 to be delivered. See for yourself as the Prima Edizione vehicles are loaded and ready to embark on their journey.

Starting this week, a FIAT representative will be calling you to confirm your delivery location. We are so excited that you'll be getting your FIAT 500 soon!

Ciao,

Laura Soave
Head of FIAT North America

Visit the Fiat 500 Prima Edizione Gallery for fullsize pictures

Fiat 500 Dealers with Test Drive Cars

Here is a list of Fiat 500 dealers that have test drive cars (demonstrators) and are well on their way to opening. Fiat North America began delivering test drive cars to dealers last month in preparation for their grand openings. These are officially called Pre-Production Marketing Units and are all 500 Sport models. The cars are used to demonstrate and promote the Fiat 500, which is due out March/April. Give these dealers a call to check out the 500, and if you reserved a 500 Prima Edizione car, make sure you contact them to set up delivery:

California
Motor Village Los Angeles, Los Angeles

Georgia
FIAT of South Atlanta, Morrow

Illinois
Fields FIAT of Highland Park, Highland Park

Indiana
O'Brien Fiat, Greenwood

Kentucky
Cardinal FIAT, Louisville

Maryland
Criswell FIAT of Gaithersburg, Gaithersburg

Michigan
Golling FIAT, Bloomfield Hills

Ohio
Bob-Boyd FIAT, Columbus

Texas
FIAT of Austin, Austin

Northside FIAT, Houston

Utah
FIAT of Salt Lake City, Salt Lake City

Virginia
Whitten FIAT of South Richmond, Richmond

Washington
FIAT of Kirkland, Kirkland

Wisconsin
Bergstrom FIAT of Milwaukee, Milwaukee


Attention Fiat Dealers: If you have received your Fiat 500 Marketing Unit, and want to be included on the list, please contact me: chris@car-evolutioncars.com

Fiat 500 Prima Edizione UPDATE: Engine

Fiat 500 Prima Edizione reservation holders received another update this week on the progress of their car. This time, a video was sent on the 1.4L MultiAir engine that equips the 500. This is a private video and only folks with the link may view it. I've included it for your enjoyment.



Hello Christian, Prima Edizione Numero 29:

While you wait for your Prima Edizione, we thought you'd like to take a virtual peek at the brilliance that awaits you under the hood.


The FIAT 500 powertrain is designed to fit the way America drives. The award-winning 1.4-liter MultiAir� engine has been paired with a revised ratio five-speed manual transmission engineered for U.S. highways. Together they offer a fun, lively driving experience.

While you are waiting to become a Prima Edizione owner, you get to take an exclusive first-look at this video about the engine.

Stay tuned for more product overviews while your vehicle is being created. By the time it arrives, you'll know it inside and out.

Sincerely,

The FIAT Launch Team

Fiat 500 Prima Edizione UPDATE: Bodywork

Laura Soave, head of the Fiat Brand in North America, sent out another update to Fiat 500 Prima Edizione owners. This time we get treated to seeing the car's body being assembled and welded. Below is the email that was sent.

Hi Christian.

Your FIAT 500 is moving down the line! With every bolt and every weld, its unique Prima Edizione character is starting to break through the surface. The Plant Manager sent me these photos, so I'm sharing them with you.

We're so excited that everything is coming together. The next stop is the paint shop, where it'll get a bold new personality. As soon as I learn more, I'll let you know.

Ciao,

Laura Soave
Head of FIAT North America

Next, we'll see the cars going through the paint shop. Keep an eye out for that report!

Visit the car-evolutioncars Blog's Prima Edizione photo gallery for more Prima pictures!

Fiat 500 Prima Edizione UPDATE: Seats

The following was a message sent to Fiat 500 Prima Edizione owners Monday night. It is from Laura Soave, Fiat North America Head, sharing an update on the Prima Edizione cars:

Hello,
I just wanted to take a quick moment to say hello and share some exciting news with you from our FIAT production facility.

As you know, your car just recently went into production. I totally understand your excitement and appreciate your patience as the days go by. Trust me, there is no one more excited than me to see you take delivery of your vehicle!

I thought now would be a good time to add to your anticipation. Here is a quick peak at your seats that are ready to be installed. I thought you would love to see them.

Stay tuned - we will be sharing more information and photos over the coming weeks.

Thank you again for your continued support, enthusiasm and passion for the FIAT Brand.

Ciao,

Laura Soave
Head of FIAT North America

This is great news, now we're rolling! Thanks for the update Laura!!

Visit the car-evolutioncars Blog's 500 Prima Edizione Gallery

First view of the 2012 Fiat 500 Prima Edizione interior

Here is the first published illustration of the Fiat 500 Prima Edizione's interior. Note the red accent stitching on the seats, steering wheel and shift boot. Some of the features specific to the Prima Edizione include:

Unique 16" Aluminum Wheels with Black pockets
Gloss Black Painted Roof and Mirrors
Prima Edizione badge
Black Body Stripe
Graphite instrument panel bezel
Red accent stitching
Numbered badge on the instrument panel
Floor mats with logo



The latest news is the Prima Edizione will be available sometime in February. Fiat will be sending out another email update shortly, so keep an eye out for it.


For larger images, click here to go to my Prima Edizione gallery.

Illustration from an anonymous source

Poll: What Color Did You Pick For Your Fiat 500 Prima Edizione?

Rosso

With the delivery of the Fiat 500 Prima Edizione coming soon. What color did everyone pick? Rosso, Bianco or Grigio? Take this poll and see which is the most popular choice.

Bianco

As for myself, I'm still undecided what color to pick!

Grigio

Thanks for voting!

Christmas gift from Fiat North America

Fiat sent out an early Christmas gift to folks that reserved the 500 Prima Edizione, a limited edition, numbered poster and a holiday greeting from Fiat Brand North America Head, Laura Soave:



It's the most wonderful time of the year and in celebration of your Prima Edizione reservation, we wanted to get you a little something for the holidays. Inspired by your authentic passion of for life, please enjoy this limited edition original work of art. A poster exclusively designed in appreciation of your genuine loyalty. From all of us at Fiat, may all your dreams come true this holiday season.

L.Soave

Head of Fiat Brand North America








With thanks and appreciation to Fiat NA

Latest news about the Fiat 500 Prima Edizione

The following was just emailed to folks who reserved a Fiat 500 Prima Edizione:

Dear Christian Vitale, Prima Edizione Numero 29:

With 2011 right around the corner, so too is the assembly of your Prima Edizione FIAT 500!

Production of the FIAT 500 begins this January in bright, modern facilities with "World Class Manufacturing" processes designed to create state-of-the-art assembly, efficiency and leading-edge product quality.

And our benchmark processes don't stop there. Each and every vehicle will be thoroughly tested and inspected prior to delivery to ensure that your FIAT 500 meets our standards � and yours. Delivery should occur in mid to late February. Which means we are also extending the deadline to the end of February for you to complete the purchase of your vehicle. In the meantime, dealers are busy putting the finishing touches on our Studios. We'll also be sending you details about the FIAT Studios in your area.

Soon, we will make history by introducing a new car company to North America. We appreciate your patience as we finalize operations.

Look for more updates regarding the assembly of your Prima Edizione FIAT 500 � and more importantly, its delivery date.

In the meantime, I wish you a wonderful holiday season.

Sincerely,

Laura Soave
CEO
FIAT North America

Fiat 500 Prima Edizione sells out in Canada

Chrysler Canada: First 500 Special Edition Fiat 500s Sell Out in 12 Hours

*Online reservation system opened to the public yesterday morning, November 23 at 12:01 a.m.
*All 500 of the Prima Edizione Fiat 500s sell out in 12 hours

November 23, 2010 , Windsor, Ontario -
Chrysler Canada announced today that the Fiat 500 Prima Edizione models which became available to the public this morning at one minute after midnight were completely sold out in 12 hours. Five hundred of these limited edition vehicles were offered for sale, each with a unique numbered badge. Canadians secured one of these vehicles with a $500 deposit.

"I don�t think Game Seven of the Stanley Cup Finals between the Leafs and the Canadians would sell out this fast," said Reid Bigland, President and CEO of Chrysler Canada. "Frankly, this just underscores the interest Canadians have in a youthful, stylish and highly fuel-efficient car. The 2008 European car of the year, the Fiat 500, is just that."

The Fiat 500 Prima Edizione is exclusively available in three colors: Bianco (White), Rosso (Red) and Grigio (Gray). Two equipment levels are offered, and the vehicle features the state-of-the-art 1.4-liter MultiAir� engine coupled with a manual five-speed transmission.

Production of the Fiat 500 starts in December and the vehicle will begin to arrive at Canadian Fiat dealerships in early 2011. Consumers who were not able to reserve a Prima Edizione can sign up to become a "Fiat Follower" at Fiat Canada. Followers receive regular news and updates about the Fiat 500, including where to find a dealer in their area.

About Chrysler Canada

Founded as the Chrysler Corporation in 1925, Chrysler Canada Inc. is based in Windsor, Ontario, and celebrates its 85th anniversary in 2010. Chrysler Canada's product lineup features some of the world's most recognizable vehicles, including the Dodge Grand Caravan, Jeep� Wrangler and Chrysler 300.

Chrysler Canada is a wholly owned subsidiary of Chrysler Group LLC, one of the world's leading automotive companies. Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep, Dodge, Ram Truck and Mopar� vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler�s culture of innovation � first established by Walter P. Chrysler in 1925 � and Fiat�s complementary technology � from a company whose heritage dates back to 1899. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded lineup of fuel-efficient vehicles well-suited to Canadian customer needs.

Chrysler Canada

Press release courtesy of Chrysler Media

Fiat 500 Prima Edizione going on sale in Canada

Fiat fans in Canada, set your clocks. On November 23 at 12:01 AM EST, the Fiat 500 Prima Edizione will go on sale.

Go HERE!



There will be two models of the Prima Edizione. A regular Prima Edizione with a slew of standard features....


and a Prima Edizione Speciale with a sliding glass roof and other features (by the way, this car is closer to our US specs).

Source: Chrysler Media

Fiat 500 Preview Event Tonight

The Fiat 500 Preview Event will be held in Los Angeles tonight, Tuesday, November 16.

If you are going (and it is allowed), feel free to send a quick photo or info for those who can't make it. Send them to chris@car-evolutioncars.com

Thanks and have a great time!

Chris

You can read more about the event here.

North American Fiat 500 debut information

Fiat North America will host a live webcast of the launch of the North American Fiat 500 on November 17, 2010. This will be coming live from the LA Auto Show and is open to the media and the public (!).

Below are the details, please click the link to register and set your reminders for:

November 17, 2010
2:55 PM ET/11:55 AM PT

Please login that day 15 minutes early to make sure you don't miss anything.

Live Webcast of the Fiat 500 Reveal @ the 2010 Los Angeles Auto Show:

Click here to register to view the live webcast!

About the North American Fiat 500

After a 25 year absence, Fiat returns to the U.S. with the truly unique Fiat 500. Designed and built through Chrysler Group, LLC to expand their small product offerings, the Fiat 500 takes original Italian design and blends safety and comfort features tailored to North America.

With its City-friendly proportions and iconic Cinquecento (500) cues, the car is wrapped in modern Italian styling that conveys simplicity and strength. The Cinquecento is the automotive equivalent of the iPod - sleek, simple, functional, user-friendly and inspired. With the lowest C02 emissions among Europe�s best-selling automotive brands, the Fiat 500 is equipped with an in-line four cylinder Fully Integrated Robotized Engine (FIRE) featuring Chrysler�s exclusive MultiAir � system. The Fiat 500 will be available in 14 colors, including three colors inspired by the vintage appeal of the first Fiat 500.

With thanks to Chrysler Media

Prima Edizione Preview event

Fiat North America has sent out invitations for a preview of the new Fiat 500 Prima Edizione for Tuesday, November 16th. It is being held at the LA Flagship Studio, 2025 South Figueroa St, Los Angeles, CA 90007.

The cocktail party runs 8pm - 11pm and sounds like a great time. Owners of the 500 Prima Edizione are getting the chance to view the car before anyone else, and I would bet, it is being done in appreciation of the first group of Fiat fans to step up and support the companies return to North America and also as a way to say thank you for their patience as the cars are being readied for market.

How Cool Is This!

More Fiat 500 Prima Edizione pictures

Here are more higher resolution pictures of the Fiat 500 Prima Edizione. They are computer generated, so are not actual photos, but are the best we have, so enjoy them.



These came from Fiat USA's Facebook page, don't forget to stop by there for the latest.

Check it out here!



Courtesy Chrysler Media

Fiat 500 Prima Edizione preliminary photos

The Fiat 500 Prima Edizione comes in Red, White and Grey. Here are pictures of all three colors together for your convenience.

European Fiat 500 has a similar stripe option without the 500 logo

The stripe is the variation of the one that is available in other parts of the world, with the neat addition of the 500 script on the rear quarter panel.

European Fiat 500 with stripe

We'll know all about the Fiat 500 Prima Edizione on November 17th, so mark your calenders!


Source: Fiat Group Press/Fiat NA

First look at the Fiat 500 Prima Edizione

Fiat North America just released a sneak peak at the 500 Prima Edizione today. LOOKS GREAT!



The official reveal of the US Fiat 500 is November 17th, so set your calenders!

Fiat 500 Prima Edizione number 4 goes for $69,000

*For illustration purposes only. Not a Prima Edizione

The second Fiat 500 Prima Edizione, donated for charity by Fiat North America, sold for $69,000. The auction was held at the National Italian American Foundation's 35th Anniversary Gala event on Saturday, October 23, 2010.

The car, a Fiat 500 Prima Edizione, features a sequential VIN and special numbered badge according to production order, and was car number 4. Last week, car Numero Uno (number 1) was auctioned at Toronto's 17th annual Venetian Ball and went for $85,000 (read more here).

Fiat 500 Prima Ediziones numbered 1 through 10 and number 500 were held in reserve by Fiat North America for charities, museums, etc.

Here are more details about Saturday's event, courtesy of Chrysler Media:

Prima Edizione Fiat 500 Auctioned at National Italian American Foundation�s 35th Anniversary Gala

*Fiat 500 Prima Edizione auctioned for $69,000
*Proceeds to benefit the National Italian American Foundation�s education and scholarship
program
*A total of 500 Prima Edizione vehicles will be sold in the United States

October 23, 2010 , Washington, D.C. -
Fiat North America auctioned off a limited edition Fiat 500, the Fiat Cinquecento �Prima Edizione,� at the National Italian American Foundation (NIAF) 35th Anniversary Gala. The vehicle generated $69,000 and proceeds from the auction will benefit the NIAF�s education and scholarship program. The winning bidder of this special edition Fiat 500 was former EDS Vice Chairman, Paul Chiapparone, who resides in Palm Beach Gardens, Florida.

The National Italian American Foundation (NIAF) is a non-profit organization dedicated to preserving and promoting the heritage and culture of Americans of Italian descent. The NIAF gala is one of the premier annual events in the nation�s capital, attracting more than 3,000 guests from the United States and Italy.

�Fiat North America is delighted to be a part of the National Italian American Foundation�s 35th Anniversary gala,� said Laura Soave, Head of Fiat Brand North America. �We are honored to auction a special edition Fiat 500 Prima Edizione, knowing that the proceeds will help benefit the foundation�s education and scholarship program.�

Chrysler Media

First Fiat 500 sold in Canada sells for $85,000

Winning bidder Ralph Chiodo (second from right) with his son-in-law Danny Diamantakos (far left), Laura Soave, Head of Fiat Brand North America, and Reid Bigland, Chrysler Canada President and CEO (far right) at the Venetian Ball on October 16, 2010.

We knew the Fiat 500 is the darling of celebrities and has the style and presence to pull off being a loaner car for Ferrari dealers in Europe. Now add to that the ability to command big money.

Canada's first Fiat 500 was auctioned at Toronto's Venetian Ball and sold for $85,000. Proceeds from the Venetian Ball go to Villa Charities, a charity that cares for Italian-Canadian citizens in the Toronto area.




*Canada's First Fiat 500 Auctioned at Toronto's Venetian Ball
*Very first Fiat 500 in Canada sells for $85,000
*Fiat Cinquecento (500) Prima Edizione is a collector vehicle with unique numbered badge - "Numero Uno"
*A total of 500 Prima Edizione vehicles will be offered for sale in Canada

Annual Venetian Ball benefits Villa Charities


October 17, 2010 , Windsor, Ontario -

Chrysler Canada on Saturday evening donated Canada's first Fiat 500 to the live auction at Toronto's 17th annual Venetian Ball. The ball was held at the Metro Toronto Convention Centre with all proceeds benefiting Villa Charities.

"The enthusiastic bidding for this iconic vehicle, and the fact that it sold for $85,000, underscore the excitement and interest the Fiat 500 has generated since Fiat's return to Canada was first announced," said Ed Broadbear, Vice President of Marketing - Chrysler Canada.

�Chrysler Canada and Fiat are proud to donate Canada's very first Fiat 500 to support Villa Charities," said Reid Bigland, Chrysler Canada President and CEO. �Thanks to the alliance between our two companies, the feeling of kinship with the vibrant Italian-Canadian community has strengthened and we are pleased to be a part of this wonderful event."

The "Numero Uno" is the first in a series of 500 limited edition vehicles which will feature a unique Prima Edizione sequential badge according to production order. The Fiat 500 Prima Edizione will be exclusively available in three colors: Bianco (White), Rosso (Red) and Grigio (Gray).

The modern generation of the Fiat 500 will be introduced in North America at the end of 2010 and will offer customers uncompromising safety, fuel efficiency from its 1.4-liter MultiAir� four-cylinder engine, individualization options, quality and advanced technology. This vehicle combines the best of European engineering and Italian style. It also is tangible evidence of Fiat�s commitment to fuel efficient and environmentally friendly vehicles. In fact, Fiat has the lowest average CO2 emissions of any automaker in Europe.

Chrysler Canada, its employees and dealers have a long history of giving back to the communities where they live and work. Chrysler Canada's charitable giving supports a variety of organizations across Canada each year.

About Villa Charities

Since its formation in 1971 to provide culturally sensitive care for an elderly Italian-Canadian population, Villa Charities has extended its mandate to include support for individuals with intellectual disabilities and mental illness. Building on its rich Italian-Canadian heritage, and by living life with Italian passion, the Villa Charities family of organizations has grown to include Villa Colombo Services for Seniors, Columbus Centre, VITA Community Living Services, Mens Sana and Villa Colombo Vaughan Di Poce Centre. Recognizing its relevance across generations, Villa Charities is launching new initiatives to promote quality of life, health and wellness, youth engagement, the creation of new knowledge and investment in new technologies. For more information, visit www.villacharities.com.

About Chrysler Canada

Founded as the Chrysler Corporation in 1925, Chrysler Canada Inc. is based in Windsor, Ontario, and celebrates its 85th anniversary in 2010. Chrysler Canada's product lineup features some of the world's most recognizable vehicles, including the Dodge Grand Caravan, Jeep� Wrangler and Chrysler 300.

Chrysler Canada is a wholly owned subsidiary of Chrysler Group LLC, one of the world's leading automotive companies. Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep, Dodge, Ram Truck and Mopar� vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler�s culture of innovation � first established by Walter P. Chrysler in 1925 � and Fiat�s complementary technology � from a company whose heritage dates back to 1899. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded lineup of fuel-efficient vehicles well-suited to Canadian customer needs.

Corporate Website: http://www.chryslercanada.ca