Mazda to match Volkswagen quality

Top of Mazda�s agenda is interior quality. According to Peter Birtwhistle, chief designer at Mazda�s R&D centre, the Japanese car company would like to change the perceived quality of their car interiors as the recently launched Mazda2 was slated for its interior appearance.

�If you sit in a Volkswagen Polo you get a really good sense of quality,� he said.

Mazda hopes to lift its standards to VW levels, but did note that pricing would be affected.

�Using better materials of course means that prices may rise slightly and we must balance that without compromising our position in the market as a value brand,� Birtwhistle said.