Tuesday, February 1, 2011

Jaguar wants BMW 3 Series, Audi A4, and Mercedes C-Class rival

According to Jaguar�s global director, Adrian Hallmark, Jaguar is currently considering a compact executive sedan to rival the Audi A4, Volvo S60, and BMW 3 Series in order to boost sales and lower the entry-level price.

The platform would be shared with a small sports car, sitting below the XF sedan and will underpin many other variants like a sedan, and station wagon.

�We need different models. We need lower priced models�, said Hallmark. �Whether we do one, two or three body styles, we can still decide. But we have to be in the lower price.�

Hallmark has assured the new model will not be a carbon-copy of the unloved X-Type, however, the idea is still in its early stage and will take at least four years until Jaguar brings something to the table.

�We don't want to be fighting it out in the fleet business with little engines and small wheels and discounted 25 percent�, he said. �If we go into the smaller car market, we want to build elegant cars with great technology that give a sense of occasion and position us above that competition, where Jaguar should be.�

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