Thursday, February 11, 2010

Cadillac plans European return (EU)

Cadillac is planning to announce a new distribution arrangement for the UK and Europe before the Geneva motorshow. Cadillac is viewing �multiple proposals� for the distribution arrangements, which are thought to include various different independent distributors and the possibility of Vauxhall/Opel taking over the responsibility itself.

"We�ve got multiple proposals along all those lines and we�ll make a decision soon. I�d like to be at Geneva with a solution,� said Cadillac general manager Bryan Nesbitt.

Cadillac needs a new distributor because its previous arrangement came to an end last year when its Dutch partner, Kroymans hit financial trouble. As a result sales are mothballed while Cadillac sorts out its future plans, but the company desperately needs new and solid distribution arrangements in Europe because a new range of cars with a more subtle design language are on their way.

These will more obviously target the three major executive car segments � in BMW terms, 3, 5 and 7 Series.

The 5.1m long XTS saloon concept shown at Detroit is the first sighting of this evolved design language which takes the heavily-creased Art and Science theme developed in the late 1990s. Although the XTS is sized around the Mercedes S-Class, it won�t necessarily be the flagship of Cadillac new range. Most immediately it will replace both the DTS and STS, but in pricing and positioning it still leaves room above for a super-luxury Cadillac saloon in the mould of the V16-powered Sixeen concept of a few years back.

�A real luxury flagship is still on our wishlist,� says Clay Dean, Cadillac design chief.

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