The Korean firm plans to have a car in every major sector within the next five years. One of those cars will be a sports coup�, which would be based on the Cee�d platform and is currently in the early stages of development.
�At the moment we�re concentrating on further establishing the brand as a serious player in the UK but we�ve got ambitious plans for the future.�
The new coup� is likely to be displayed at a major motorshow within the next 18 months, possibly at Paris next autumn or at Detroit in early 2011.
The Kia Kee Concept from 2007 hints at a possible design direction the production coup� may take. The car has been designed by Kia�s European design chief, Peter Schreyer, and it is said to have met with approval from top Korean executives.
Sister firm Hyundai has confirmed its intentions to put the Veloster concept � a front-wheel-drive coup� based on the i30 � into production within the next two years. The Kia coup� would be priced between �15,000 and �20,000 as a direct rival to the Veloster and to undercut the Peugeot RCZ and Audi TT.
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