The Korean firm has seen strong sales growth across the world in the last few years and it is currently the top selling manufacturer in the UK for retail sales.
�Hyundai is awesome,� said Takanobu. �They are undoubtedly a threat because their products are cheap, and the quality is improving.�
Hyundai and its sister firm Kia have been successful across Europe and America in various scrappage incentive schemes. Models such as the i10 city-car, i20 supermini and i30 small family car have proven extremely popular in Europe. The Accent, Elantra and Veracruz have been very popular across North America.
Takanobu�s comments have also been echoed by designer Shiro Nakamura from Nissan.
�Hyundai is the biggest threat for the Japanese automakers. They have the technology but they seem to have cheaper labour.�
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