THE 1940 FORD DELUXE COUPE

Best Looking Ford of All Time 1940 Ford Deluxe Coupe Quality Car in the Low-Priced Field Ford's ad slogan in 1940 was The Quality Car in the Low-Priced Field. This certainly was true with the Deluxe Coupe, which offered the bigger 85 horsepower V-8 for only $722. But looking back almost 70 years later, what really stands out is the cars beautiful look. Favored for years by hot rodders, who loved it not only for the V-8 engine but also for its body curves and long deck, it has often been called the best-looking Ford of all time. Bob Gregorie Provides a Facelift By 1940 Ford was already preparing for war as its Rouge plant was now building aircraft engines. But this did not prevent Bob Gregorie, Ford's chief stylist, from coming up with 22 improvements both inside and outside. Inside, the big news was the moving of the gear shift from the floor to the steering column. Outside the new grille for the Deluxe line was a dramatic combination of chrome and painted metal. The new sealed beam headlights were in the now famous teardrop shape. Although not as popular as the 4-door models, the Deluxe Coupe made up for seating only 3 with a long package shelf and huge trunk. Features: Opening Hood Opening Doors Working Steering System Ford Bragged that their 85 Horsepower V-8 Needed No breaking In Completely Redesigned Interior Included Steering Column Gear Shift Precision Die-Cast Replica 10.5 Inches Long 1:18 Scale. Shop here.