Saturday, January 5, 2008

New BMW 3 Series Coupe In Depth




Page 1: Introduction
Page 2: Concept
Page 3: Design
Page 4: Power Units
Page 5: Automatic Trans.
Page 6: Suspension
Page 7: All Wheel Drive
Page 8: Body & Safety
Page 9: Light Concept
Page 10: Features/Equipment
Page 11: Production
Page 12: History


Concept

Aesthetic Looks, Driving Pleasure, Individual Style

  • Unique body design with a particularly sporting and elegant touch

  • Dynamic performance and fascinating technology: the new Twin Turbo six-cylinder

  • Four seats, exclusive features, driver-oriented cockpit

The new BMW 3 Series Coupé is quite simply fascinating at first sight and convincing forever after. The entire drivetrain combines supreme performance with surprisingly good efficiency, the chassis and suspension converts superior engine power safely and athletically into dynamic performance on the road. Hence, the new BMW 3 Series offers ideal conditions in every respect for sheer driving pleasure of the highest standard.

The unique class, style and position of BMW’s new two-door model is clearly recognisable at first sight and is confirmed by each and every detail at second sight. Apart from the fundamental design of the car and its flowing lines from front to rear, the structure and design of the rear lights, and the unique ambience of the interior, even the rear-view mirrors have been specially developed for this distinctive Coupé. Hence, these optical highlights are just as unique as the very character of this elegant four-seater.

The new BMW 3 Series Coupé combines exceptional driving pleasure with equally elegant and unmistakable design, demonstrating a particularly high standard of self-confidence in a particularly tasteful manner.

Dynamic performance breeds fascinating thrill.

Particularly the top-of-the-range engine in the new BMW 3 Series Coupé offers a truly unique touch and a fascinating experience on the road: The BMW 335i Coupé proudly features BMW’s first turbocharged petrol engine after many years of abstention from this technology. And indeed, this is the world’s first straight-six with Twin Turbo technology, High-Precision Injection, and an all-aluminium crankcase – a truly exceptional engine for an equally exceptional car.

Developing maximum output of 225 kW/306 hp, this unique power unit offers a number of benefits in a combination never seen before. In its running smoothness and fast-revving response, it is typical of a BMW straight-six. But at the same time it is lighter than other engines in its performance class. Power is developed far more spontaneously than in a conventional turbocharged engine, with the new power unit revving up dynamically all the way to 7,100 rpm.

At the same time High-Precision Injection makes the new top-of-the-range power unit within BMW’s straight-six series particularly fuel-efficient. Indeed, this second generation of direct gasoline injection ensures uniquely precise dosage of fuel and gives the BMW 335i Coupé a level of efficiency quite outstanding in its performance class.

The new BMW 3 Series Coupé has everything it takes to bring out all the qualities of this new drive unit in a particularly convincing way. For like the engine itself, the new car as a whole arouses new passion in dynamic motoring and offers substantial product features at the same time. The result is a truly perfect blend of outstanding performance, on the one hand, and supreme efficiency and motoring refinement, on the other – a perfect combination of supreme driving dynamics, sophisticated elegance, and supreme quality.

Tailored to the individualist.

The coupé has a long tradition with BMW. As early as in the ’30s of the last century, the Company created the BMW 327, a two-door model legendary to this day. As a particularly sporting grand tourer boasting two doors and a fixed roof, the coupé was highly appreciated even back then. And this appreciation of such outstanding features persists to this very day, the lines of every BMW coupé being characterised in all cases by a long front end and the roof sloping down gently to the rear.

Contrary to a thoroughbred sports car, the typical coupé offers ample space for more than two occupants and provides a separate luggage compartment for sufficient baggage and anything else the driver and his passengers would like to take along. While in its original meaning the term “coupé�' simply means a body cut off at the rear, the real meaning of the word goes a lot further: the ideal coupé is a car literally tailored to the mobile individualist – and this certainly applies to the new BMW 3 Series Coupé. After all, the wide range of paintwork colours, interior features and upholstery options alone allows no less than 1,167 different combinations of features and colours for the truly discerning individualist.

The Coupé paving the way for enhanced dynamics.

Conceived and built as a comfortable 2 + 2-seater, the new BMW 3 Series Coupé continues BMW’s line of sporting grand tourers. Enjoying individual seats separated by a centre console, the passengers at the rear are also pampered by all the amenities of a generously appointed, high-quality interior.

The most attractive seat, however, is without doubt the driver’s seat tailored to the driver even more than in the Saloon or Touring: From the particular arrangement of the controls all the way to the position of the instruments, the entire dashboard serves above all to give the driver and his passengers Sheer Driving Pleasure of the highest standard.

The introduction of the new straight-six power unit with Twin Turbo and High-Precision Injection in the new BMW 3 Series Coupé also follows a proven tradition, since BMW has always seen the development of a Coupé as a major move in opening up new dimensions in driving dynamics. Hence, particularly powerful engines and new suspension systems regularly make their debut in a BMW coupé – and the new BMW 3 Series Coupé impressively continues this strategy with its innovative Twin Turbo power unit.

Choosing a coupé – a choice full of conviction.

The new BMW 3 Series Coupé is conceived particularly for the driver consciously choosing a sporting and active style of motoring, but who at the same time appreciates stylish looks, supreme quality, and a refined appearance in everyday traffic. Precisely these are the features offered by BMW’s two-door 3 Series, ensuring a standard of exclusivity neither a Saloon or Touring, a Convertible or a Sports Activity Vehicle is able to provide. Market analyses clearly show that the coupé driver has a very clear concept of the features his car should offer. These drivers consciously opt for a coupé since this is the only kind of car able to give them their preferred combination of dynamic performance, superior function, attractive elegance, and individual style.

As a modern interpretation of a traditional car concept, the new BMW 3 Series Coupé is one thing in particular: it is a very special, a truly unique car. More than its predecessors, it stands out most clearly through its distinctive design from its Saloon counterpart, more impressively than ever before it allows the driver to enter new dimensions in driving dynamics. And in the process the new BMW 3 Series Coupé combines its active and optical qualities in a particularly refined manner, thus ranking alone as a unique performer in its segment.

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