Lincoln MKR Concept Debut at NAIAS

Reinvigorating Lincoln

• Reinvigorating Lincoln: The Lincoln MKR concept is a dynamic premium four-door coupe that expresses Lincoln�s future design strategy.
• TwinForce� Power: The all-new TwinForce� engine in the Lincoln MKR concept marks the birth of an all-new engine family. The concept�s 3.5-liter V-6 gasoline twin-turbo direct injection engine delivers 415 horsepower and 400 foot-pounds of torque � comparable to and better than some V-8 engines. It also runs on E-85 ethanol in the Lincoln MKR concept.
• �Guilt-free� luxury: Materials including chrome-free leather and renewable resources such as a reengineered oak instrument panel, mohair carpet and soy seat foam provide the Lincoln MKR concept a premium look and feel that�s also environmentally friendly.

Lincoln is pulling the wraps off a head-turning new concept car at the North American International Auto Show next week, signaling its design strategy for the next-generation of premium American vehicles and launching a new engine family.

The Lincoln MKR concept introduces a new design language of �elegant simplicity� on a four-door coupe that also features environmentally friendly amenities and fuel-saving technology, including its TwinForce� engine.

The concept�s 3.5-liter gasoline twin-turbocharged direct-injection V-6 performs comparably or better than V-8 engines, delivering 415 horsepower and 400 lb.-ft. of torque on renewable E-85 ethanol.

A New Era of Lincoln Design

The new design � created by a team led by Peter Horbury, executive director, Design, The Americas � showcases the visual elements that will influence a new generation of Lincoln products.

�We�ve reinterpreted the best of Lincoln designs over time, preserving the restraint and elegance synonymous with the brand,� says Horbury. �The Lincoln MKR concept is sophisticated and modern, resembling an athlete � extremely strong and fit but looks elegant in a tuxedo.

�This romantic, sporting coupe should turn heads at the show. And, ultimately, this new design language will help lead us forward in the growing premium segment.�

The Lincoln MKR concept features seven key exterior cues, which define modern Lincoln design:

• Clean, uncluttered surfaces
• Powerful, dynamic beltline
• Chamfered surface running parallel to the beltline
• Distinctive Lincoln bow-wave, double-wing grille opening
• Thin, horizontal taillamps that run from one side to the other
• Significant C-pillar smoothly transitioning into the cantilevered roof, and
• Powerful cantrail/roofrail

Three or four of these design elements are likely to appear on future production Lincolns, including the concept�s most dramatic feature: the double-wing grille inspired by the 1941 Lincoln Continental Cabriolet. The split grille is designed to resemble the bow of a boat cutting through the water, giving the oversize Lincoln star a proper home on which to stand proud.

The Lincoln MKR concept�s four doors and body side remain characteristically clean. A button concealed in the chrome door trim springs open the four �winged� doors, slightly inclined for additional sophistication and a touch of drama.

From the rear, the coupe concept is instantly recognizable as a Lincoln, thanks to full-width LED taillamps stretching from side to side.

From above, this Lincoln proudly showcases its brand heritage with a large structural Lincoln star that punctuates the glass roof spanning the top of the car.

Modern, �Guilt-free� Luxury Touches

Inside, the Lincoln MKR concept defines a new direction for modern luxury, with ambient lighting and contrasting colors and materials that offer both a new look and philosophy for future Lincoln interiors.

�The concept�s interior builds on the success of earlier Lincolns but stretches the boundaries even further,� said Gordon Platto, chief designer of the Lincoln MKR concept. �This unique combination of materials gives the Lincoln MKR a rich interior but features the environmentally friendly amenities that luxury buyers expect in premium goods, including vehicles.�

A black oak instrument panel engineered from recycled wood stretches from side to side and carries through to a twin-level floating center console that extends into the rear of the cabin.

This expansive �T-shaped� panel houses the passenger information display system seamlessly disguised by the flush touch screen control surfaces and a navigation screen that can be concealed by a powered door.

The instrument cluster provides a jewelry-like focal point. Chrome-trimmed gauges illuminated with Ice Blue lighting can be easily viewed in harmony with the concave spoke steering wheel that includes retractable paddle shifters.

�Lighting is an important design element,� Platto said. �We know customers are paying more attention to the lighting in their homes than ever before, and we wanted to leverage it to create even more ambiance and drama inside the concept.�

Ice Blue lighting is carried throughout the high-contrast interior, emitting from the door panels, mohair-carpeted foot wells, seats, center console and perhaps most dramatically from the large Lincoln star above which is easily viewed from each of the Lincoln MKR concept�s four seats.

Each soy-foam based seat stands alone, looking as if suspended in air, wrapped in a creamy cashmere leather made through a more environmentally friendly chromium-free process. Seatbacks are finished with high-gloss, ceramic-looking shells.

The concept also features the THX II Certified Car Audio System, Lincoln�s signature audio system, which produces sound quality comparable to home theater systems.

Innovative TwinForce� Powertrain

Under the Lincoln MKR�s sculpted hood is the exquisitely detailed TwinForce engine, finished in chrome and accented in the cranberry red metallic paint that dresses the rest of the modern exterior.

This marks the birth of the new TwinForce engine family that will power production versions of a range of future Ford and Lincoln products.

TwinForce uses direct injection technology and turbocharging. These technologies are common in diesel engines but have only recently been combined together in gasoline engines.

The Lincoln MKR�s engine also is flex fuel capable, providing the driver with the flexibility to switch back and forth between gasoline and E-85 ethanol. Combining the high octane found in E-85 or premium gasoline with TwinForce technology allows the MKR�s V-6 to deliver 415 horsepower and 400 pound-feet of torque � an impressive 118 horsepower per liter.

To achieve this type of performance from a V-8 would require an engine displacement of 6.0-liter or larger, nearly double the size of the 3.5-liter in the Lincoln MKR. As a result of the smaller V-6, the Lincoln MKR concept delivers 15 percent better fuel economy than a V-8 with similar performance.

The concept�s engine is mated to a six-speed transmission, and the concept features independent rear suspension for more refined road manners.

The car sits on 21-inch chrome aluminum wheels fitted with unique Michelin tires that feature the Lincoln star in its treads.

�The Lincoln MKR concept is important because it marks a new era for the brand,� Horbury said. �This is a showcase of modern design that marries power, performance and, essentially, �guilt-free� luxury.�

Lincoln MKR Concept Specifications

Powertrain
3.5-liter V-6 TwinForce engine

Chassis lengths
Overall length: 195.7 in.
Wheelbase: 112.9 in.
Overall width: 75.4 in.
Overall height at curb: 52.7 in.

Track width
Front: 63.7 in.
Rear: 63.8 in.

Brakes
Brembo power 4-wheel disc with ABS and traction control Suspension
Front: MacPherson Struts and rear-facing L-shaped lower control arm and stabilizer bar
Rear: Independent Rear Suspension

Headroom
Front: 37.8 in.
Second Row: 36.9 in.

Legroom
Front: 42.7 in.
Second Row: 33.7 in.
Luggage capacity: 13.0 cu. ft.

The Team

The Lincoln MKR concept was developed by the following team members, led by J Mays, group vice president � Design, and chief creative officer:

Peter Horbury, executive director � Design, The Americas
Patrick Schiavone, director � Design, Truck (formerly responsible for developing NA cars)
Gordon Platto, chief designer
Dave Mahoney, exterior design manager
Xitij Mistry, exterior designer
Soo Kang, interior design manager
Jason Baldas, interior designer
James Kuo, interior designer
Jennifer Hewlett, Color and Materials designer
Andy Fulford, project manager

Modern, 'guilt free' luxury

The Lincoln MKR concept reflects a new, environmentally conscious vehicle interior approach.

The concept design team has chosen �guilt-free� luxurious materials for the Lincoln MKR. The team assessed each material�s look, feel and � importantly � environmental impact before including it in the four-door coupe.

The Lincoln MKR has several innovative interior solutions beginning with the large use of wood on the instrument panel that spans from side to side and carries through to a twin-level floating center console that extends into the rear of the cabin.

This wood is a reengineered oak that has been recycled and reassembled grain by grain, and stained black to give the wood a warm, rich appearance without using additional trees.

Leather is another key interior material that customers expect in luxury vehicles, and the Lincoln team has found a way to deliver a more environmentally friendly type called �chrome-free� leather. When tanning the leather, the new process is chromium-free and minimally impacts the environment.

In addition, renewable soy foam seat bases and mohair carpet are used in the vehicle.

The unique combination of materials gives the Lincoln MKR concept a rich interior but demonstrates the more environmentally friendly amenities luxury buyers are expecting in premium goods, including vehicles.

Putting a bit of home on wheels

Lighting design continues to be one of the hottest trends in home d�cor.

According to the experts at the American Lighting Association, lighting has a larger decorative value today than it did even a few years ago. In fact, lighting products and techniques are valued among the most important accessories to overall home design, the Association reports.

Lighting can dramatically influence the feel of an environment, making it instantly appear warm and inviting � or cold and distant.

The Lincoln MKR concept�s lighting parallels lighting trends in home d�cor.

Its cool, soothing Ice Blue lighting illuminates the gauges and operational screens while creating interior ambience and drama by emitting light from behind and beneath automotive interior elements that are typically overlooked, such as door panels, seats, the long center console and the structural Lincoln star supporting the all-glass roof.

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