SPECIAL �MAZDA MX-5 NISEKO� BRIGHTENS WINTER GLOOM:
The latest Mazda MX-5 can truly be described as an all-weather, all-year sports car with its enhanced heating and air-conditioning systems. Now, to celebrate its continuing status as �Britain�s favourite sports car brand� this winter, Mazda is introducing a pair of special edition �Niseko� models, named after Japan�s most prestigious skiing resort.
As the latest edition of the world�s best selling roadster, the rear-wheel drive Mazda MX-5 Niseko boasts unrivalled handling and driving dynamics, and represents extremely competitive value for money. Available from �17,995 on-the-road, the Niseko offers up to �2,000 worth of additional or exclusive extras over and above the equivalent standard models.
On sale from 1 January 2008, both the �entry-level� 1.8i Niseko soft-top (126ps, five-speed) and the �19,995 2.0i Niseko roadster coupe (160ps, six-speed) are available in an exclusive new bespoke colour �Icy Blue� metallic, as well as Sunlight Silver metallic � for no additional charge.
�Mazda MX-5 customers have traditionally given a warm welcome to each new �special edition� model introduced during our roadster�s 18 year history,� commented Mark Cameron, Mazda UK marketing director. �Now, for the first time with the Niseko, we are offering a �special� model in both soft-top and roadster coupe forms and with co-ordinated brown leather seats and interior trim. Personally, I think the new �Icy Blue� colour is going to appeal particularly to women buyers, although since launch the third generation Mazda MX-5 has achieved a 50/50, male/female sales mix as predicted.
�Traditionally, MX-5 buyers spend more on accessories and do more to individualise their cars, than other Mazda owners. Although the majority of those buyers use their MX-5s all-year-round, the peak ordering period is from February through to May, so the introduction of Niseko in January will boost sales at the back end of winter and give us a head-start for a spring sales boom,� added Cameron.
Special exterior features of the Mazda MX-5 Niseko include: unique design 17-inch alloy wheels, unique body-colour finish for the style bar trim, front fog lamps, Chrome Pack (door handles and headlamp bezels, and surrounds for the side-repeaters, front grille and fog lamps) and special edition �Niseko� badging on each front wing, plus a unique dark brown premium cloth for the fabric roof (soft-top only).
Inside, both Niseko models feature unique dark brown heated leather seats with co-ordinated door trim and icy blue stitching, plus dark brown leather steering wheel, gearknob and handbrake. They are also equipped with a dark-silver dash panel, stainless-steel scuff plates and Niseko-branded luxury interior mats, with a suspension strut tower bracing bar beneath the bonnet.
As well as adding the special Niseko features, the generous standard equipment of the donor vehicles ensures that buyers can enjoy: driver�s seat height adjustment, electric windows, central locking, MP3-compatible radio/single CD player with six-speaker audio system, climate control air-conditioning, stainless-steel scuff plates, twin chrome exhaust tail pipes and a Thatcham Category 1 alarm and immobiliser.
Niseko owners will also enjoy a degree of exclusivity as production of this latest Mazda MX-5 model will be restricted. Just 240 examples of the Mazda MX-5 1.8i Niseko soft-top and 560 units of the MX-5 2.0i Niseko roadster coupe will be made available in the UK.
Despite all of the additional specification, both Mazda MX-5 Niseko special editions remain in the same insurance groups as their standard counterparts � 11E (1.8i) and 13E (2.0i).
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