Wednesday, January 12, 2011

Fiat to drastically redesigned the next Bravo

Fiat CEO Sergio Marchionne has confirmed that the next-generation Bravo will espouse a wild method and won�t be another �me too� product.

Marchionne said at the NAIAS: �To replace the Bravo with another me too product would be completely inappropriate.�

The underwhelming Bravo has not been in a hit in one of Europe�s most competitive segments and Marchionne recognises the need for Fiat to adopt a radical approach. I have been looking at various versions in the future. We have no conclusions but what we launch will not be a traditional offering,� he said.

2011 Brazilian-market Fiat Bravo
Fiat�s ideas will go further than Nissan�s Qashqai compact crossover.

�At heart the Qashqai is still a pretty conventional vehicle,� he said.

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