Marchionne said at the NAIAS: �To replace the Bravo with another me too product would be completely inappropriate.�
The underwhelming Bravo has not been in a hit in one of Europe�s most competitive segments and Marchionne recognises the need for Fiat to adopt a radical approach. I have been looking at various versions in the future. We have no conclusions but what we launch will not be a traditional offering,� he said.
2011 Brazilian-market Fiat Bravo |
�At heart the Qashqai is still a pretty conventional vehicle,� he said.
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