Yesterday, December 13, Fiat USA held "Fiat Immersion Day�, the first in a series of business meetings for Fiat dealers. The meeting took place at Fiat USA's headquarters in Auburn Hills, Michigan, and featured a full day centered on the marketing and other details of the Fiat 500. Scheduled at the end of "Fiat Immersion Day" was a Ride and Drive event so dealers could compare the Fiat 500 to its competitors in the segment.
Below are the reactions of Fiat dealers emerging from the event and their candid comments on the prospects for success as the brand returns to North America.
Fiat dealer Lisa Copeland of Austin, TX
Fiat dealer Josh Towbin of Las Vegas, NV
Fiat dealer Jim Arrigo of West Palm Beach, FL
Fiat dealer Bob Davis of Signal Hill, CA
Fiat dealer Alfredo Gulla of Larchmont, NY
With thanks to Chrysler Media
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