The study was commissioned by ultra-exclusive British insurer Hiscox (His-cox? Are you serious?) wanting to know how people respond to high-end luxury cars.
Psychologist David Moxon, had 40 men and women listen to the recordings of the three Italian exotics and a Volkswagen Polo. All of the women participants had significantly more testosterone after hearing the exotics, and all of them were turned on by the Maserati. The men, on the other hand, only 60% of them responded with higher testosterone and the majority were more drawn to the roar Lamborghini.
So what about the Polo you might ask? We all know the answer to that... Everyone had less testosterone after listening to it. So what does that mean? That means the acceleratus interruptus of a Prius going all-electric in traffic is automotive equivalent of depriving some poor village of its idiot, despite General Motors' claim that nearly nine out of 10 women would rather talk to a guy in a hybrid than a Porsche.
�We saw significant peaks in the amount of testosterone in the body, particularly in women," Maxon says, noting that even women who said they had no interest in cars were turned on. "Testosterone is indicative of positive arousal in the human body so we can confidently conclude from the results out today that the roar of a luxury car engine actually does cause a primeval physiological response.�We all know the stereotype, exotic sports car equals compensating for a small wee wee. When I hear that, I just hear jealousy. So all those peeps who don't own a car must have the biggest wieners around? Give me a break.
Fact of the matter is, a guy with a nice car is going to attract the ladies, whether you like it or not. These automobiles just exude the kind of masculinity, wealth and prestige that women find irresistible. Now, it's even scientifically proven, it turns them on too.
Read the 'Sound of sports car engine 'arouses women' ' at the Telegraph.co.uk.
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