Walk down the street of your local town or take a journey on a bus or train, and you are likely to see somebody wearing a Formula One jacket, cap or T-shirt. Grand Prix racing fans love showing their support for their favourite driver or team, and the best way to do so is to wear the logo. Drivers can have a big influence when it comes to fans buying goods, and that is why they always try to sign deals with clothing companies. Car manufacturers have also found that fans will buy their brand of cars if they are successful on the race track. Mercedes-Benz and BMW, for example, both found that their car sales rocketed when they started winning Formula One races, and fans are often very loyal to their favourite car manufacturer. This, of course, is great news for all the sponsors in Formula One because it means that if you are involved with a successful team, you are likely to sell more goods.
A lot of drivers have their own range of merchandise, and some make more money from these than they actually get paid for racing. The following section looks at some of the items that you can get hold of to show your support.
A lot of drivers have their own range of merchandise, and some make more money from these than they actually get paid for racing. The following section looks at some of the items that you can get hold of to show your support.
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