FIAT 500 pricing announced (UK)

Fiat Group Automobiles UK Ltd has just announced prices of the eagerly-awaited new Fiat 500, which goes on sale here in January.

With a starting price of just �7,900 OTR, the new Fiat 500 represents outstanding value for money and positions the car well below its benchmark rivals. At the top end of the range, a highly specified version with a larger engine costs only �10,700 � an OTR price that includes air conditioning and alloy wheels as standard.

Available with a choice of three frugal, ultra-low emissions, Euro 5-ready engines: 69 bhp 1.2-litre and 100 bhp 1.4-litre petrol, or 75 bhp 1.3-litre MultiJet turbodiesel, the new Fiat 500 can be ordered in three different trim levels � Pop, Sport and Lounge.

Standard equipment in the entry-level Pop includes ABS anti-lock brakes with EBD, driver, passenger, side and driver�s knee airbags, radio/CD/MP3 player, power steering, electric mirrors, colour coded bumpers and chrome-plated door handles. The extensive options list includes ESP, glass sunroof, metallic paint and parking sensors.Sport and Lounge versions start at �9,300, while specifying a larger engine in any trim level adds �1,400. Standard equipment on both Sport and Lounge versions includes the Blue & MeTM hands-free media system, air conditioning and 15� alloy wheels. Sport specification includes a rear roof spoiler, fog lights, sports interior and dark tinted rear windows, while Lounge trim includes a split, folding rear seat and fixed glass roof.

The simple pricing structure means that any combination of car is possible � customers simply start with a 1.2 Pop and add �1,400 for a more powerful engine, �1,400 for a higher trim level, or �2,800 for any combination of both. A huge list of style options � created specifically to offer customers wide-ranging opportunities for personalising the interior and exterior of their vehicles � is also available. �There has been widespread speculation about Fiat 500 prices this year and we�re delighted now to be able to reveal them,� says Elena Bernardelli, marketing director, Fiat Group Automobiles UK.

�We wanted to create a classless car for everyone, that was not just about being a well-known badge, and with this pricing structure I believe we have introduced a model to the UK that will be within the reach of a wide range of customers.�The Fiat 500 goes on sale through Fiat�s 162-strong UK dealer network in January 2008.

On-the-road pricing for the range is as follows:

1.2 Pop - �7,900


1.2 Sport - �9,300


1.2 Lounge - �9,300


1.3 MultiJet Pop - �9,300


1.4 Pop - �9,300


1.3 MultiJet Sport - �10,700


1.3 MultiJet Lounge - �10,700


1.4 Sport - �10,700


1.4 Lounge - �10,700