Mercedes Maybach not selling well

Executives at Mercedes-Benz are saying that it doesn�t cost much too keep the Maybach brand on the market, although dealers aren�t too happy. 70 U.S. Mercedes-Benz dealerships spent over $500,000 or �250,000 preparing their showrooms for the Maybach brand, however the car isn�t selling as well as they�d hope.

While Mercedes-Benz set an annual target of 500 Maybachs when it debuted in 2003, dealers have sold only 778 cars up until July of 2007. So what�s next for Maybach?

The Maybach 57 and 62 are both build on the platform of the old S-Class, but executives are not talking about whether the brand will blend into other Mercedes models.

There have been talks of a smaller Maybach that will be closer to the S600, although pricing will keep up with Maybach standards. There have also been rumors of a Maybach version of the GL-Class as well as a convertible based on the Ocean Drive Concept, which originally started its life as a Maybach.

The only addition Maybach has recently made is the 62 S, which is a longer-wheel-base version of the 62 that is powered by a 6.0 litre V12 that produces 604 horsepower. Starting price is $428,750.